Training Courses

Search Engine Optimisation : Introduction

  118 reviews

One Day Course

Overview

This course is designed to provide you with the strategies, tools and techniques that you need to improve how your website ranks with the major search engines including Google.

This course covers practical and proven techniques which will help you boost your position in search results and will improve your website profile and visitor numbers. This is a beginners course. You need no previous technical or SEO experience to attend this course.

Public Course Dates & Pricing

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  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Introduction
    • What is Search Engine Optimisation (SEO)?
    • How is your organisation doing?
    • How pages are indexed
    • How SEO has changed - Google Panda and Penguin

    Key Performance Indicators (KPIs)
    • Keyword rankings
    • Traffic volume - quantity vs quality
    • Organic vs Pay Per Click (PPC)
    • Return on investment

    Constructing search engine friendly pages
    • Structured markup
    • The role of metadata
    • Building effective landing pages
    • Identifying problems with pages
    • Monitoring traffic flow
  • Organic search
    • Keyword search and suggestion tools
    • Why some keywords are better than others
    • Analysing keyword density
    • What is good keyword density?
    • Quality keywords not quantity
    • Keyword phrases and theme phrases
    • Implimenting keywords into content

    Search Engine marketing
    • Popularity and link equity explained
    • Effective use of social media
    • Linking to other sites
    • Site structure and internal linking

    Defining a plan for your company or organisation
    • Key SEO tools
    • Setting SEO objectives
    • Monitoring your web stats
    • Maintaining your position
    • Latest Google Webmaster Central developments

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 13140 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed13140
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"Simon was really engaging and knowledgeable. He made course fun whilst also emphasising the importance of the information delivered. "



"Really good courses, good to relate teaching and run tools to our own websites"



"Knowledgable and friendly staff"



"Friendly and knowledgable trainers"



"Very good hospitality"



"Trainer was very knowledgeable, very useful tips and links. "



"Simon was super generous with time and expertise!"



"lots of details, examples and ideas"



"Very good at answering questions and keeping the class on track. Really appreciated. "



"There was a good amount of breaks in between session to allow for the information to be digested "



"loads of good examples "



"Clear, concise, welcoming! "



"everything was great thank you!"



"Overall great course."



"This was a good introduction thanks"



"Very clear format, well delivered & helpful session with plenty of opportunity to ask questions. Great to have course materials to access remotely too. Thank you!"



"the teaching was really good quality"



"Great learning environment - engaged trainer"



"Breaks, Lengths of course, knowledgable teacher, no power point slides (huge plus)"



"Thorough explanations used in easy to understand language. All content was relevant, great at giving examples on different platforms so every course member could follow ."



"Really knowledgable trainer, with practical advise that I can implement in my job role. "



"Great management of users needs at all levels."



"Very relaxed and informative day. Looking forward to implementing what I've learnt."



"Simon was very informative and had good examples to show the group."



"Knowledgeable trainer, course covered useful content, good class size, great refreshments, nice environment."



"The environment is really conducive to learning; the trainer was excellent and it's lovely to have a good lunch!"



"Simple and concise explanations across a broad range of subjects for a very mixed-ability group - very fun, useful, and informative."



"It was all great!"



"Simon was fantastic, very personable and knowledgeable. I am leaving today with a lot more confidence and understanding. Plus, lunch was great!"



"Great at helping with any questions asked and making the course feel personalised"



"very well explained, great enviroment, lots of good visuals and equipment."



"Being better than I had anticipated! Great facilities and teaching. Very well-run."



"good size room, tutor had great knowledge"



"Good, easy-to-understand information"



"Great location, knowledgeable trainer, had a great day!"