Training Courses

Pitching Ideas and Getting Commissions

One Day Course

Overview

As all experienced freelance journalists know, coming up with a great idea and writing an interesting article is only half the battle. Unless you know how to sell your ideas even the most brilliant work can end up unused.

Understanding who will be interested in your story and what will make your idea attractive will drastically increase the number of commissions you receive.

This one day course will teach you how to sell your ideas by phone and by email and who to pitch them to in order to get commissions. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT

    Get A Free Consultation & Quote

Course Outline

  • Introduction
    • Understanding who will be interested in a story and what makes an idea attractive to a publication
    • How to sum up your skills and experience
    • How to develop ideas tailored to different magazines and publications

    Who to pitch your ideas to
    • Deciding which Editors to approach
    • Tailoring your pitch to different Editors

    How to pitch your ideas
    • Selling your idea by phone
    • Selling your idea by email
    • How to 'blanket' pitch

    Pitching your ideas by phone
    • Creating a good contact list
    • Deciding who to contact
    • What to say and what not to say
  • Pitching your ideas by email
    • Who should you approach for commissions?
    • Capturing the Editor's interest
    • Condensing your story idea into a succinct interesting email
    • Writing attention grabbing headlines

    Structuring a proposal
    • How much information to include?
    • Making sure your proposal is read

    Following up your initial pitch
    • When to follow up a proposal
    • How to follow up a proposal
    • What to say to an Editor
    • Turning rejections into useful constructive feedback

    Building relationships
    • Creating a mutually beneficial relationship with an Editor

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 13607 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed13607
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Good organisation."

"Well organised. Good content. Good time structure."

"Piers was a great trainer"

"As an introductory course it was very good "

"Teacher was excellent and very knowledgeable and very good! The staff were very nice and very accommodating. "

"Very relaxed, comfortable learning environment. Very knowledgable trainer, learned a lot in a short space of time."

"organisation was very good and liked that the class size was small"

"Going at a good speed while allowing space for people to practise themselves and ask for repeated demos"

"making everyone feel welcome and comfortable"

"Being practical, accessible and being able to provide to all ranges of abilities."

"everything, great course and great facilities. "

"explaining details at the correct level providing tailored support, when problems crop up knowledgeable and experienced tutor"

"very easy to follow. very patient"

"pretty much everything. I was impressed by how seamless everything was. thanks Matt"

"welcoming, friendly, experienced teacher who is always willing to help. Good food also."

"Lovely trainer, really nice and small group, fast computers with large monitors, really friendly staff, and great resources to take away!! Really enjoyed my course."

"trainer was really good and it explain the things in a easy and understandable way, i really enjoyed the course"

"Course, teaching process, space and teacher are fab !"

"Great course, enjoy it very much."

"Great class size - allowed for lots if questions and help Great facilities and refreshments Great instructor with relaxed and freindly manner that made learning enjoyable"

"As ever, the course was informative, relaxed and interesting. Vicki was happy to tailor the course to our needs and remained flexible and friendly throughout. "

"Excellent as always. Vicki was only too happy to answer all our questions and fill the gaps in our knowledge. Will come away from today with a far greater skill base to take into my work."

"Nice and friendly trainer"

"knowledge and delivery"

"Nicely paced, Let no one get stuck behind, very knowledgable with adobe programmes, taught us a lot about InCopy and some other program tricks!"

"Really like our trainer Patsy. Very engaging and knowledgable. "

"Keeping me engaged through interactive activities and learning about me and tailoring the course to my needs "

"Amazing trainer with lots of experience, interesting person to talk to, we participated a lot and got very involved, loved it and thought it was really useful"

"All very easy to understand and going through the whole process helped a lot. the instructor was very knowledgeable"

"Very knowledgeable tutor really love the space! "