Training Courses

Pitching Ideas and Getting Commissions

One Day Course

Overview

As all experienced freelance journalists know, coming up with a great idea and writing an interesting article is only half the battle. Unless you know how to sell your ideas even the most brilliant work can end up unused.

Understanding who will be interested in your story and what will make your idea attractive will drastically increase the number of commissions you receive.

This one day course will teach you how to sell your ideas by phone and by email and who to pitch them to in order to get commissions.You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £599 + VAT per day

    Enquire Here

Course Outline

  • Introduction
    • Understanding who will be interested in a story and what makes an idea attractive to a publication
    • How to sum up your skills and experience
    • How to develop ideas tailored to different magazines and publications

    Who to pitch your ideas to
    • Deciding which Editors to approach
    • Tailoring your pitch to different Editors

    How to pitch your ideas
    • Selling your idea by phone
    • Selling your idea by email
    • How to 'blanket' pitch

    Pitching your ideas by phone
    • Creating a good contact list
    • Deciding who to contact
    • What to say and what not to say
  • Pitching your ideas by email
    • Who should you approach for commissions?
    • Capturing the Editor's interest
    • Condensing your story idea into a succinct interesting email
    • Writing attention grabbing headlines

    Structuring a proposal
    • How much information to include?
    • Making sure your proposal is read

    Following up your initial pitch
    • When to follow up a proposal
    • How to follow up a proposal
    • What to say to an Editor
    • Turning rejections into useful constructive feedback

    Building relationships
    • Creating a mutually beneficial relationship with an Editor

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 19510 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed19510
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Good notes, good training - all great thanks"

"Great course"

"Trainer was really competent. Enjoyed the session with her"

"Always a great venue, the facilities, staff and provisions food. Intersting, informative, relevant course with good range of resources to refer to after. Excellent instructor, hope to have a course with her in future."

"explaining complex things in laymans terms"

"Nice relaxed environment, good structure on the day - not too much sitting down but a good balance of activities. Learnt lots thank you! "

"KNOWLEDGE AND HANDS-ON EXPERIENCE"

"explanations were thorough"

"talking step by step - very supportive and available for any questions"

"Good at looking after everyone,having great teachers and the lessons were fun."

"Very knowledgeable instructor, brilliant food!"

"THE COURSE WAS VERY PRACTICAL AND THE LECTURER VERY UP-TO-DATE"

"Personalizing the training to the participants and their social media sites"

"Good at understanding what I needed to get from the course and good introduction to social media marketing"

"Informal and easy setting. No boring powerpoints :)"

"Clear instructions and range of skills "

"Making us feel welcome, being hospitable, and coping with different levels of skills and experience"

"The tutor was fantastic and I would certainly come back to do another on of Vicki's courses"

"Explaining things clearly, helpful materials and great refreshments!"

"Very welcoming environment"

"really good teaching. Clear and engaging lots of exercises to do"

"Vicki was great at explaining things in a simple way, and being able to watch her go through the motions on the screen. Good to have time at the end to do our own thing and ask questions"

"Good Teaching and explaining feel I can start using After Effects"

"A range of examples given and a lot of content."

"a lot of information for length of course"

"Good communication and patience."

"The course was very well organised, and so much content was fitted in to such a short space of time. Iwan was very knowledgable, helpful and had lots of patience. I really feel like I've learnt so much, and all very valuable. I can see how I can build on what I've learnt and apply it to how I work. Thank you! "

"Showing different effects and skills and how they can be applied, answering questions and patience when working through issues"

"Helpful teams, patient teacher, friendly environment! Great "

"Small group size. Nice and friendly environment. "