Training Courses

Pitching Ideas and Getting Commissions

One Day Course

Overview

As all experienced freelance journalists know, coming up with a great idea and writing an interesting article is only half the battle. Unless you know how to sell your ideas even the most brilliant work can end up unused.

Understanding who will be interested in your story and what will make your idea attractive will drastically increase the number of commissions you receive.

This one day course will teach you how to sell your ideas by phone and by email and who to pitch them to in order to get commissions. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT per day

    Get A Free Consultation & Quote

Course Outline

  • Introduction
    • Understanding who will be interested in a story and what makes an idea attractive to a publication
    • How to sum up your skills and experience
    • How to develop ideas tailored to different magazines and publications

    Who to pitch your ideas to
    • Deciding which Editors to approach
    • Tailoring your pitch to different Editors

    How to pitch your ideas
    • Selling your idea by phone
    • Selling your idea by email
    • How to 'blanket' pitch

    Pitching your ideas by phone
    • Creating a good contact list
    • Deciding who to contact
    • What to say and what not to say
  • Pitching your ideas by email
    • Who should you approach for commissions?
    • Capturing the Editor's interest
    • Condensing your story idea into a succinct interesting email
    • Writing attention grabbing headlines

    Structuring a proposal
    • How much information to include?
    • Making sure your proposal is read

    Following up your initial pitch
    • When to follow up a proposal
    • How to follow up a proposal
    • What to say to an Editor
    • Turning rejections into useful constructive feedback

    Building relationships
    • Creating a mutually beneficial relationship with an Editor

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 14054 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed14054
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Easy to understand, approachable, knowledgable. Excellent course!"

"Really friendly, welcoming environment. Knowledgeable teacher. Good food"

"Matt was very approachable and friendly"

"A laid-back but high-standard training. "

"Everything! Great trainer, very approachable and friendly."

"Thanks James. Content was great balance of theory,practice and ideas. Well delivered. Enjoyable and informative"

"Really well paced, learnt lots and lots of different skills for a beginners course, James was clearly really well prepared and we managed to complete all exercises. Really practical. "

"General atmosphere of the building, trainer was helpful, not patronising at all, pace of the course was spot on for a beginner"

"Keeping everyone on the same page and making people feel ok to make mistakes"

"Really good tutor who was really patient and had great tutorials"

"Comfortable and friendly environment. Great tutor."

"very well organized, great tutor"

"Great knowledge and pace. Really helpful tips and made it relevant to me and my learning style and what I would use it for. Helped being a one-to-one as it suited my pace better."

"It was a really good day altogether. Thanks. "

"Examples were relevant and enjoyable. Piers was super friendly and helpful. Great resource docs. Liked how Piers offered follow up. "

"Very friendly, informative course content"

"Great relaxed environment excellent teacher and nice food and refreshments at an accessible and light location"

"* Making the day relevant to all attendees, despite us coming from different backgrounds/industries * Spotting errors/gaps in our interview skills * Helping us work out how to ask good questions! * Really enjoyable, insightful experience"

"Friendly staff"

"Simon explained everything very thoroughly and gave us access to a dummy account so that I could get used to the interface."

"Thoroughly enjoyed the whole day. Excellent course, very knowledge trainer in a great environment. Thank you!"

"General knowledge of PPC; also friendly staff."

"Very clear and helpful"

"The course was thorough, clear, concise and at a perfect pace. "

"Explaining a wide range of different shortcuts, effects and tools"

"Everything, it was excellent!"

"Practical explanations and examples, good pace"

"Very knowledgable and useful training tailored to our needs "

"Good practice examples"

"Friendly"