Training Courses

Pitching Ideas and Getting Commissions

One Day Course

Overview

As all experienced freelance journalists know, coming up with a great idea and writing an interesting article is only half the battle. Unless you know how to sell your ideas even the most brilliant work can end up unused.

Understanding who will be interested in your story and what will make your idea attractive will drastically increase the number of commissions you receive.

This one day course will teach you how to sell your ideas by phone and by email and who to pitch them to in order to get commissions.

You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £599 + VAT per day

    Enquire Here

Course Outline

  • Introduction
    • Understanding who will be interested in a story and what makes an idea attractive to a publication
    • How to sum up your skills and experience
    • How to develop ideas tailored to different magazines and publications

    Who to pitch your ideas to
    • Deciding which Editors to approach
    • Tailoring your pitch to different Editors

    How to pitch your ideas
    • Selling your idea by phone
    • Selling your idea by email
    • How to 'blanket' pitch

    Pitching your ideas by phone
    • Creating a good contact list
    • Deciding who to contact
    • What to say and what not to say
  • Pitching your ideas by email
    • Who should you approach for commissions?
    • Capturing the Editor's interest
    • Condensing your story idea into a succinct interesting email
    • Writing attention grabbing headlines

    Structuring a proposal
    • How much information to include?
    • Making sure your proposal is read

    Following up your initial pitch
    • When to follow up a proposal
    • How to follow up a proposal
    • What to say to an Editor
    • Turning rejections into useful constructive feedback

    Building relationships
    • Creating a mutually beneficial relationship with an Editor

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20120 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20120
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"A thorough overview that was at once comprehensive and in depth"

"Very nice and friendly staff, knowledgeable teacher, size class was awesome. Very hands on training and things I could implement immediately. "

"Small classroom size, so practically one on one tutorials are provided."

"Welcoming into the building, organisation, refreshments all great. Training was relevant and interesting and there was lots of interaction and time for questions. Michael was very personable and worked hard to understand our business and therefore our requirements - I felt that all of my objectives were met"

"Everything and lunch here is always amazing! "

"Listening, tailoring specifically to various situations, hands-on clear details and information, great training"

"trainer was very knowledgeable"

"giving us regular breaks as there was a lot to take in. The trainer Rich was really nice. It was also a nice working space. "

"Trainer explained everything incredibly well."

"friendly and attentive staff and trainers, created and facilitated a informative working environment. Great lunch "

"The course was really useful"

"Organisation of booking onto course, very organised sessions, looking after all students and teaching is very good, "

"all very good, thanks"

"very friendly and welcomibg"

"The staff were all very knowledgeable and organized. "

"The course was clearly explained and Ivan was very patient with the annoying questions!"

"Friendliness, efficiency and professionalism. "

"Very pleased"

"Not too fast at explaining and making sure everyone was up to date and helped with all questions"

"Approachable, right level and speed"

"Organised, Friendly"

"Everyone was friendly and welcoming. It's nice that the classes are small. Simo was a great instructor, was a great help"

"Teaching at a slow pace and waiting for everyone to be caught up and at the same stage. One to one help too without effecting with the rest of the class"

"Friendly, informative trainer. Great lunch. Good resources to take home, and post-course support"

"Having premade spreadsheets to go through as examples was very helpful and time saving"

"Rob delivered the course in a personable yet professional style and had a really thorough knowledge of his craft. Looking forward to putting it into practice!"

"small classes which is very good, good examples, very good knowledge, good balance between theory and pratice "

"Really good theory which I found super useful. I feel more equipped in taking films - great skill to have learnt. Thanks Rob"

"Really enjoyed the day and ready to get capturing and improving using my Smartphone for videos. I really enjoyed the practical elements of the session. "

"Thought it was really useful overall. A lot of information, but straightforward and simple presentation. Thank you "