Training Courses

Pitching Ideas and Getting Commissions

One Day Course

Classroom Based

Overview

As all experienced freelance journalists know, coming up with a great idea and writing an interesting article is only half the battle. Unless you know how to sell your ideas even the most brilliant work can end up unused.

Understanding who will be interested in your story and what will make your idea attractive will drastically increase the number of commissions you receive.

This one day course will teach you how to sell your ideas by phone and by email and who to pitch them to in order to get commissions.

You need no previous experience to attend this course.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £599 + VAT per day

Enquire Here




Course Outline

  • Introduction
    • Understanding who will be interested in a story and what makes an idea attractive to a publication
    • How to sum up your skills and experience
    • How to develop ideas tailored to different magazines and publications

    Who to pitch your ideas to
    • Deciding which Editors to approach
    • Tailoring your pitch to different Editors

    How to pitch your ideas
    • Selling your idea by phone
    • Selling your idea by email
    • How to 'blanket' pitch

    Pitching your ideas by phone
    • Creating a good contact list
    • Deciding who to contact
    • What to say and what not to say
  • Pitching your ideas by email
    • Who should you approach for commissions?
    • Capturing the Editor's interest
    • Condensing your story idea into a succinct interesting email
    • Writing attention grabbing headlines

    Structuring a proposal
    • How much information to include?
    • Making sure your proposal is read

    Following up your initial pitch
    • When to follow up a proposal
    • How to follow up a proposal
    • What to say to an Editor
    • Turning rejections into useful constructive feedback

    Building relationships
    • Creating a mutually beneficial relationship with an Editor

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20735 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20735
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Being both professional and friendly "

"Very personable and patient teacher. It was a great class with lots of real life examples to use in the workplace "

"Such a great course! Before I was so overwhelmed with google adwords, but now I feel confident how everything works. Thank you Simon!! :)"

"Everything, from pre-course administration and billing, to the actual course outline and content was clear, thorough and engaging. "

"Great technical support from Alex and Matt was very good at explaining everything thoroughly"

"Matt was very patient and explained everything clearly and slowly and made sure everyone was up to speed and at the same point. Brilliant tutor!!!"

"Approachable, informative, well communicated"

"Very consice and didn't drag on, really useful training!"

"Clear, knowledgeable, helpful, friendly"

"Great at communicating over Zoom and at answering group questions quickly and efficiently "

"Content, approach, examples, metaphors, and exercises"

"Very clear and simple from the start with difficulty increasing throughout. Good process and easy to ask questions or to clarify something."

"Great pace / interaction - Tom was excellent"

"Good experience, was a bit worried about the online bit but well handled."

"The presentation was excellent!"

"Really prepared, patient, good examples"

"Friendly, knowledgeable and upbeat; the trainer, Simo, made the two days interesting and fun. I feel that i now have a good grasp on how to use Photoshop; Simo enabled us to share our questions and work throughout so i know what i have understood fully. Fully recommend!"

"We asked a lot from Lisa, to merge a beginners and advanced ppt course, with bepose requests, and it worked birlliantly! thank you."

Tulchan - 1st July

"pre-sending all files and documents so that we had access really quickly to some tools and equipment to practise the keynote examples ourselves. Some key shortcuts that will stick in my mind and allow me to work more quickly and streamlined in the future. "

"showing step by step how to do each key function "

"Good examples, useful practical help. Professional and enthusiastic trainer."

"Engagement, examples, clear instructions, good pre-course emails to ensure everyone had the right set up. "

"Trainer was lovely and friendly. The vibe was relaxed and well paced. "

"Pacing the course, really clear explanations and time to actively practise using the software"

"Good pace, clear and understandable, tailored to my needs, friendly. Simo very knowledgeable. Thank you!"

"explanatation and examples were great"

"Rich was great and so passionate about his work. I definitely learned a lot. Thank you so much"

"Adapting to online training under the circumstances"

"Being patient and going through specific examples"

"This was a really inclusive course and made sure everyone understood each task and steps. It was well broken down and everyone had time to get up to speed"

The HALO Trust - 25th June