Training Courses

News Writing : Introduction

  17 reviews

Two Day Course

Classroom Based


Learn the essential aspects of news reporting by covering how to find and shape ideas for news stories, including; what to ask when an editor is briefing you, how to make sure you get all the facts you need to write a fully-rounded news report with no gaps or unanswered questions, how to interview subjects, get the quotes you need and present them accurately - and how to write to deadlines.
You need no previous experience to attend this course.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £599 + VAT per day

Enquire Here

Course Outline

  • Course content

    What makes a news story?
    • The fundamental requirements for any story to be classified as news
    • Knowing your audience - what will be new and of interest to them?

    Developing a nose for finding news
    • Learning where news is to be found and how to get at it
    • How to find an news angle that makes a story worth reporting

    Researching a story
    • The internet, archives, published and unpublished sources
    • Who to ask to find out what will make your story new and fresh

    Structuring a news story
    • The Inverted Triangle method
    • Ensuring the six essential elements are present at the top of your news story

    Finding news in press releases, reports and meetings
    • How to spot hidden angles and stories in press releases and reports
    • How to develop press releases by gathering additional information and finding a better angle
  • Writing for digital readers
    • The differences between print and online reading habits
    • Writing for readers that skim
    • Making your copy searchable
    • Embedding multimedia content in your features

    How to interview
    • How to win your subject's confidence
    • What questions to ask and the order in which to ask them
    • Getting sources to say more than they intended
    • Getting the right quotes and using them effectively

    How to keep to deadlines
    • Working against the clock
    • How to save time by drafting the bulk of a story before you know what the final outcome - or your angle - will be
    • Tips and tricks to make news editors happy

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20572 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20572
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.7 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Size of group, how personal it felt and the knowledge of the trainer. "

"Enjoyed the course and the small numbers in the course allowed for good knowledge transfer and individual attention."

"The trainer was fantastic - very personable, knowledgable and helpful. A good pace. "

"Loved how intimate the course was, allowed for really good personal feedback. Melissa was really informed and a great teacher. Lunch and refreshments were fab!"

"Very helpful. It was good to do practical examples of work, rather than just theory."

"Listening to what we do professionally and remembering to reference back on how the course related to our work."

"Clear objectives given at the start of the course and plan for the two days. Good materials, equipment and facilities"

"VERY good at lunch!!! Staff all approachable. No stupid questions"

"Couldn't be more positive about this course. The location, facilities and environment is very positive and friendly. Piers was excellent, very approachable and friendly, but also very knowledgeable. I would certainly recommend the course to a friend or college. Thanks!"

"All the materials and examples were excellent. "

"The course was great and I really benefited from the smaller class size. I have met Piers before on another course and he is just as knowledgeable and friendly as before."

"friendly organisation "

"The trainer was amazing. Could not fault course content, tailered excellently to my situation."