Training Courses

Media Training for TV and Radio

  1 reviews

One Day Course

Classroom Based


At the end of this Media Training for TV and Radio course you will be a more effective communicator. You will not only come to understand how journalists work and what makes an interesting story, you will learn how to play an active role in shaping the outcome of your interview. It’s about taking the mystique and the fear out of the experience so that it is no longer an ordeal but a great opportunity to reach your desired audience.

The course is aimed at executives, spokespeople, public relations and communications specialists. Whatever your story, whether it be good news, a launch, greater recognition for your brand, or handling a crisis in the glare of the media, successful interviews with the Media will give you greater confidence to tell your story. In a world of competing messages, it’s important that yours stands out for all the right reasons.

This course is tailored to your specific needs. Coaching can be on a one-to-one basis, for small groups (up to 5 people), or a workshop for larger numbers

What are the five things that you will get out of this course:

• Experience in how to perform well in interviews with broadcast, print, and online media
• Message testing – understand which parts of your story matter the most to you and the journalist
• Useful tips on how to deal with difficult questions
• Tips on body language and assertiveness
• Know how to be succinct, punchy, and compelling when you tell your story

You need no previous experience to attend this course.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £1750 + VAT per day

Enquire Here

Course Outline


    • Media interviews - ordeal or opportunity?
    • Three core building blocks: clarity, confidence and control

    Understanding news values
    • What makes a story?
    • Who is the audience?
    • Why some stories are featured and others are not
    • How to make your message relevant
    • Identifying key messages relevant to your area of expertise
    • The bottom line
    • Establishing up to 5 key messages

    Interview techniques
    • Dealing with difficult questions
    • Moving on to positive ground
    • The ABCD formula:
    - Answer
    - Acknowledge the question
    - Build a bridge
    - Take control
    - Dangle information designed to steer the journalist away from negative territory
    • How to deal with crisis situations
    • The three Rs: reason, regret, remedy
    • How to show concern without necessarily accepting responsibility
    • Legal implications

    The Telephone Interview
    This interview is designed to give you the opportunity to steer the story, guide the journalist and establish some pithy quotes. This is an interview given for print media.
    • Preparation for a telephone interview
    • The interview(s)
    • Playback and critique of interview

    The Radio Interview
    This interview is designed to tailor your message to broadcast (not print) media
    • Preparation for a radio interview
    • The interview(s)
    • Playback and critique of interview

    Questions and answers

    The ‘Live Studio’ television interview
    This interview is designed to improve television presentation techniques and covers:
    - Do’s and don’ts of television
    - Understanding the medium and its limitations
    - Relaxation exercises
    - What to wear
    - Facial expressions
    - Breathing
    - Voice projection
    • Preparation for a three minute television interview
    • The studio interview
    • Playback and critique of interview

    • How to use soundbites
    • Soundbite examples
    • Preparing soundbites
    • Delivering soundbites
    • Test soundbite interview
    • Critique of interview

    The ‘down the line’ interview
    This interview will highlight the techniques required for dealing with down the line television interviews facing only a camera in a remote studio.
    • Preparation for a two minute ‘down the line’ interview
    • The interview
    • Playback and critique of interview

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20572 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20572
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.7 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Ambience of venue and friendly reception. Food was good and I felt the undertaking was refreshingly direct. Very professional all around -congratulations."