Training Courses

Media Training for Publication

One Day Course

Overview

This practical course is designed for those who want to increase their confidence, and become effective sources and spokespeople, when being interviewed by print and digital media journalists.

During the one day course you will learn to deliver a good interview, how the editorial process works and what journalists want from you. You will also learn how to define your message, control the interview and answer difficult questions. This class finishes with a practical exercise where you will be interviewed putting all of the techniques and skills you have learnt into practice and receive constructive feedback on your new skills.

This course is not designed for those who will be interviewed by broadcast journalists. If you wish to learn how to deliver live interviews, please see our Media Training for TV and Radio course. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT per day

    Enquire Here

Course Outline

  • Introduction to being interviewed

    • Three core building blocks: clarity, confidence and control
    • How the media works; understanding the editorial process

    Understanding news values
    When you understand who your audience is and what your message is you can shape your story for the media you're targeting
    • Who is the journalist and what do they want?
    • Who is their target audience?
    • Why is your area of expertise relevant?
    • How to establish your key message(s)
    • The bottom line: what you aren't prepared to discuss

    Interview techniques
    • Understanding what journalists want from you and your interview allows you to choose what information to give them and know how to sell your story
    • Dealing with difficult questions
    • Moving on to positive ground
    • The ABCD formula
    ‐ Answer
    ‐ Acknowledge the question
    ‐ Build a bridge
    ‐ Take control
    ‐ Dangle information designed to steer the journalist away from negative territory
  • Managing a media storm

    • Using press interviews to deal with a crisis
    • The three Rs: reason, regret, remedy
    • How to show concern without necessarily accepting responsibility

    Being Interviewed
    • This practical exercise is designed to give delegates the opportunity to steer the story, guide the interviewer and establish some pithy quotes. This is an interview given for print or digital media.
    • Preparation for an interview
    • Working out your message
    • How to research the interviewer and plan a personalised and bespoke pitch
    • The interview
    • Critique of the interviews

    Questions and Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 18952 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed18952
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"The trainer was great, made us feel comfortable, listened to us. Very informative and valuable training, a good mix of group work and looking at a video and doing a dummy run of minute taking and flip chart work. It helps that the trainer has worked for many years and with many companies as it brings true life experiences into training. The venue was good, tea/coffee and lunch facilities and good amount of breaks."

"Everything was fab, thank you so much!"

"Excellent theory and practical with good examples"

"Brilliant at making complicated things seem so simple. So good at sharing knowledge in a way that everyone understands. I am going away today with so much more knowledge to use in my role and cannot wait to get started. This has been my favourite course so far with Media Training. "

"Really great examples and practical demonstrations. Very knowledgeable trainer and the day flew by. It was very interesting and enjoyable and I have gained confidence as a result. Thank you!!!"

"Great overall view and great lunch."

"Excellent all round. Will be back. "

"This was a private course so it was excellent to have bespoke training and for queries with InDesign sent in advance of the course to be resolved."

"Making SEO interesting and engaging! "

"Very useful, good pace"

"I was very satisfied with the whole training course"

"relaxed and informed - very enjoyable and informative - great work"

"Offering training that is really useful for use in a work environment"

"fantastic course. fantastic knowledge. fantastic lunch"

"Friendly and professional tutor."

"knowledgable and very experienced "

"James was a great trainer, friendly, knowledgeable and helped us with everything we needed."

"Such a great and interesting course!"

"Practical course with a fantastic trainer!"

"Kirsty was excellent, understood our brand and was very knowledgeable."

"Explained everything so clearly and concisely - very friendly and approachable. "

"All of it was excellent. Easy to understand and keep up with, and informative enough to include all skills - rather than those who are more skilled / less knowledgable feeling left out etc. Brilliant course all round - we loved it and have learnt so much! Thank you Kirsty."

"Peter was an excellent trainer - friendly, approachable and very knowledgable. The venue and atmosphere was comfortable and pleasant, while the venue staff were all polite and helpful."

"Small group sizes; organised; nice working environment; lovely lunch; excellent subject knowledge by Peter; appropriate number of breaks to keep students focused. Thank you!"

"Peter was very helpful and although our questions didnt always follow the introductory course, he still showed us, knowing it would help in our jobs at work."

"The trainer, Peter, was excellent; the staff were welcoming, friendly and super helpful. And the lunches were excellent! It was also great to have water, hot drinks and fruit available at all times. The 10am start time was very convenient. The '70s music playing at break time was uplifting! I hope to come back soon, and would definitely recommend to colleagues and friends. Thank you for a great experience! "

"Alice was very helpful and knowledgable about EVERYTHING, would definitely recommend."

"Really enjoyed the course and lots of food for thought. Thank you!"

"very well organised, instructions to join very clear"

"All really friendly and everything ran to time"