Training Courses

Maximising Press and Media Coverage

  13 reviews

One Day Course

Classroom Based


Learn to build an effective press and media network and essentially maximise your media coverage.

This course covers everything from creating and maintaining a contact list, pitching ideas and editorial to print and online media and ensuring that your organisation or client gets good positive media coverage.

If you are interested in learning how to write effective press releases, you should attend our Writing Press Releases course instead.

You need no previous experience to attend this course.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £599 + VAT per day

Enquire Here

Course Outline

  • Introduction
    • How the press works
    • The structure of modern media

    What the press expects from you
    • Understanding press expectations will automatically increase your success rate
    • Communicating effectively with the press

    Designing a media strategy
    • Who to contact?
    • Getting the timing right
    • Tailoring a press releases for different audiences
    • Creating a day-to-day plan

    Establishing a network of press and media contacts
    • Effective and practical methods of building a contacts list
    • Maintaining on-going relationships
  • Distributing your press release
    • Different ways of distributing a press release
    • Words that work and words that don't
    • When to cold call and what to say
    • Following up your press release

    Confidence building
    • How to deal with knockbacks
    • How to be appropriately persistent
    • Building your own confidence

    Organising a launch
    • Planning a press launch
    • Targeting specific media
    • The soft launch
    • Social networking sites
    • Planning a successful launch event
    • Following up a successful launch
    • What to do when your campaign takes off

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20722 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20722
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.7 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Lunch was good, computers and facilities excellent "

"The course topic was spot on and i learnt a lot of things which i can put in place with my current role"

"really liked the practical examples!"

"Some good useful tips on how to write a press release and lots of handouts to take away"

"Hand outs and discussions good"

"Good one to one session, patient, good review of my work. "

"Great environment - quite the opposite of a stuffy, characterless space you find in some colleges. Both Piers and the wider team are friendly, approachable & knowledgable and I'm looking forward to returning. Thanks!"

"Knowledgeable trainer, good at tailoring content of the day to my needs. Very well done. Thanks!"

"Great day - brilliant having one-to-one tuition"

"Lots of helpful notes and examples Had parts of the session to discuss specific questions, which was helpful to go over tailored issues"