Infographics Storytelling Course
Infographics Storytelling Course
In this hands-on Infographics course, you'll learn how to tell a story with data. Discover how to transform complex information into appealing infographics that will captivate and engage your audience.
On our one day course you'll gain skills in journalism, storytelling, and data analysis, enabling you to create successful infographics that tell a clear story. Learn how to research topics and find data, create a narrative with a call to action, and how to integrate infographics into your marketing strategy.
This beginner friendly course is ideal for those working in Comms, Marketing, Journalism, or Research.
Key Learning Points
Key Learning Points
- Identify the story hidden in your data
- Choose the right infographic style for your message
- Research and find compelling data and angles
- Write a call to action that drives engagement
- Avoid the most common infographic pitfalls
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
Who is this course for?
Suited to journalists, marketers, researchers, PR professionals and communicators who need to present data and information in a clear, engaging visual format. No prior design experience required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
Course Outline
Introduction
What is an infographic?
What makes a successful infographic?
Balanced branding: how infographics work best as marketing tools
The infographics as an integrated element of your company's digital marketing strategy
Common Infographic styles
Diagram Infographics
Process Infographics
Chart Infographics
Timeline Infographics
Best practice for data presentation
Getting good ideas
Researching topics for different infographic styles
Finding the best data
Defining and refining your angle
Telling the story
Infographic content as journalism
Structuring the narrative
What's new or different?
Reliable data: using statistics and facts to support the story
Brief but never dull: the art of concise reporting
The Call to Action
The core message of your infographic
Your audience: who wants to know?
Compelling content: revelations, shared practical advice and engaging questions
Capturing emotions: how to write attention-grabbing headlines and other sells
Avoiding common pitfalls
Weak, old or non-existent stories
Inaccurate or out-of-date data
Over-branding
The design brief
Visualising the story
Standing out from the crowd
Questions and answers
This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
Career paths
Roles this course supports
People training on Infographics Storytelling often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
Further Reading
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