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Google Analytics GA4 Intro Course

Master the key features of Google Analytics 4 and start turning your data into valuable insights.

Learn to track, measure and analyse your digital performance to make smarter decisions.

Master the key features of Google Analytics 4 and start turning your data into valuable insights. Learn to track, measure and analyse your digital performance to make smarter decisions.

327 Reviews
9.5/10 Satisfaction
99.1% Recommend
See reviews
Google Analytics GA4 Intro training course

Google Analytics GA4 Intro Course

The Google Analytics (GA4) course will help you understand and leverage the powerful tools and features of GA4 for effective data analysis and decision-making.

Learn to set up and customise reports, interpret data, and optimise marketing campaigns based on analytics findings.

This course will give you the skills to maximize the potential of GA4 and make data-driven decisions to boost business growth and achieve your marketing objectives.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
23 October 2026 Fri Online Fully booked £399 £399 + VAT
2 December 2026 Wed London Islington Fully booked £399 £399 + VAT
15 December 2026 Tue London Islington Available £399 £20 £379 + VAT
14 April 2027 Wed Online Available £399 £399 + VAT
29 July 2027 Thu Online Available £399 £399 + VAT
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
2 December 2026 Wed London Islington Fully booked £399 £399 + VAT
15 December 2026 Tue London Islington Available £399 £20 £379 + VAT
Course dates Days Location Places RRP Discount You pay
23 October 2026 Fri Online Fully booked £399 £399 + VAT
14 April 2027 Wed Online Available £399 £399 + VAT
29 July 2027 Thu Online Available £399 £399 + VAT

Private & team training

Get a quote for Google Analytics GA4 Intro

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

23 October 2026

Fri

Location
Online
Places
Fully booked
RRP
£399
Discount
—
You pay
£399 + VAT

2 December 2026

Wed

Location
London Islington
Places
Fully booked
RRP
£399
Discount
—
You pay
£399 + VAT

15 December 2026

Tue

Location
London Islington
Places
Available
RRP
£399
Discount
£20
You pay
£379 + VAT

14 April 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

29 July 2027

Thu

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

Introduction

Logging into GA.

About accounts, properties, views (profiles).

User Roles and user settings.

2

The GA4 data model

Set up options GA4

Tracking a more holistic digital space in GA4

The primary metrics in GA4

GA4 vs Universal Analytics (gtag.js)

What is an event?

Primary Events in GA4

Custom / secondary events in GA4

Cookies GDPR and Google Analytics

Users and cross device tracking.

3

The Interface

The GA4 interface

The date range controller

The home screen and insights

Reports

Exploration / Analysis

Configuration

Admin

4

Understanding the data

Metrics vs Dimensions

Page views, sessions, users, time and bounce rates

How accurate is the key data

What does (not set), (not provided) and (other) mean?

Default vs custom data gathering.

5

Reporting in GA4

Realtime Reports

Lifecycle Reports

User Reports

Custom Reports

6

How users engage with your content

Overview of URLs and content drill down

Using Page titles instead of URLs

Finding specific pages or screens

Other events and actions that users complete

7

Analysis techniques (Exploration)

Using and creating comparisons

Using different chart types and visualisations

Working with secondary dimensions

Using more advanced search filters

Filtering and segmenting reports

User and event flows (user journeys)

Exporting, saving and sharing reports

The GA4 library and report templates

8

Audiences in GA4

Creating an Audience

From template

Custom

Sharing and integrating an audiences

Predictive Audiences

Working with Demographic and Interest reports.

9

Tracking campaigns & traffic arrival (Acquisitions)

About Channels, Sources and Mediums

What is Direct Traffic

What Social sites and actions add value

Integrating with Google Ads and Google Search Console

Custom campaign configuration (UTM codes)

10

About conversions

What is a conversion?

Identifying which conversions to track

Conversion events in GA4

About e-commerce

11

Questions and answers

This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

327 Reviews
9.5/10 Satisfaction
99.1% Recommend

Was really good to focus on the theory of GA4 rather than just walking through what each button does. I feel a lot more prepared to get set…

Paul – 17 February 2026

Well organised and put together, it had a good plan and structure. The instructor was very skilled in the field and able to teach well and…

Andrew – 17 February 2026

Very knowledgable and friendly. Will definitely help me going forward

Sophie – 7 August 2025

Simon was a knowledgeable and hands-on trainer, and the Media Training office provided a conducive learning environment that made the whole…

Aastha – 7 August 2025

Very clear explanation and guidance of the Ga4 interface. Patient and understanding in all abilities.

India – 13 June 2025

Lovely centre - really supportive staff & clear course to follow

Katrina – 13 June 2025

Excellent trainer who clearly knew what he was talking about and conveyed it clearly.

Suzanne – 16 May 2025

Good explanation and awnsered questions in detail

Matthew – 16 May 2025

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

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