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Google Analytics GA4 Adv | Training Course

Gain a deeper understanding of how users interact with your website.
Create insightful reports and make data driven decisions.

MARKETING EXPERTS | SMALL COURSE SIZES | PROFESSIONAL TRAINING | LONDON & ONLINE COURSES

  Course Dates Venue   Price  
London Bridge £279 + VAT save £100
Online £229 + VAT save £150
London Bridge £379 + VAT
Online £379 + VAT

Google Analytics GA4 Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Utilise advanced filtering and sorting techniques
  • Create custom reports
  • Understand non standard data gathering
  • Integrate Google Ads and Google Search Console
  • Analyse SEO performance
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
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  • Delicious lunch provided
  • Certificate of Achievement
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Configuring your Google Analytics account

• Account Administration

• About accounts, properties, views (profiles)

• User Roles

• Checking view filters

• Google Tag manager overview

• GDPR compliance and anonymising user IP with Google Tag Manager



Page and content reports

• Examining page paths and URLs and cleaning parameters

• Understanding content drill down

• Understanding page value and aligning pages to conversions

• The event flow

• Site speed reports



Overview of non standard data gathering

• Setting up simple site search

• Event and interaction set up and reporting

• Goal configuration (conversions)

• Demographic and interest reports



Advanced filtering and sorting techniques

• Searching reports

• Using the secondary dimension tool

• Understanding advanced search filters and regular expressions

• Using system segments

• Creating and applying custom segments



Creating advanced reports

• Creating and saving more complex reports

• Creating a custom report

• Working with, and setting up a dashboard

• Deleting saved reports, dashboards and custom reports

Enhanced acquisition reporting

• Review of standard acquisition metrics

• Generating custom tracking codes manually

• Using a Google Sheet to create and track custom tracking codes

• Using custom campaign reports



Working with Google Ads (Adwords)

• Integrating Google Ads

• Understanding Google Ads account structure and reports

• When to use Google Ads reports vs Google Analytics

• Tying conversion data to Google Ads

• Sharing your conversions into Google Ads



Analysing SEO performance

• What is Google Search Console?

• Setting up Google Search Console (if viable)

• Integrating Google Search Console with Google Analytics

• Working Google Search Console reports in Google Analytics

• When to use Google Analytics vs Google Search Console



More advanced report sharing

• Working with Google Sheets

• Overview of Google Data Studio



Troubleshooting and issues

• What suspected false metrics might tell you

• Testing correct technical set up



Questions & Answers

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"Really engaging and learnt so much! Nicole was amazing!"
Harrods
2nd December - Filming With A Smartphone

Latest Reviews



"Great environment, comfortable rooms and Simo , the photoshop trainer was so knowledgeable. Fantastic."
St Angelas Ursuline School
  • 30th November


"Great quantity of topics covered, nice pace, and well targeted/designed course for the Intermediate level. Nice variety of projects and files to work on."
BBC News
  • 30th November


"Clear instructions, welcoming team, all ran very smoothly, knowledgeable instructor."
BMJ
  • 29th November