Training Courses

Google AdWords : Introduction

  140 reviews

One Day Course


Pay Per Click (PPC) advertising is present on almost every Google search performed. The average UK company now spends around £1,500 in wasted advertising learning how to set up and use Google AdWords.

This course is designed to ensure you avoid this expensive learning curve, and provides you with the skills and knowledge required to build successful and profitable AdWords campaigns.

Please bring your Adwords login details with you on the day if you have them, you'll be able to access your account and get the most from the training. You need no previous experience to attend this course.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Introduction
    • How Pay Per Click works
    • The difference between natural SEO results and PPC results
    • Understanding the jargon: CPC, CTR, Impressions etc

    Bidding and Keywords
    • How AdWords bidding process works
    • Choosing your keywords - which words will your customers use to search?
    • Keyword mining using the keyword tool from Google
    • Understanding keyword match types
    • Using negative keywords

    Quality scores
    • What is a quality score?
    • What factors dictate your quality score?
    • How can you improve a quality score?

    Pay Per Click basics
    • Setting up a Pay Per Click account
    • Choosing a product or service to advertise
    • Setting goals for your AdWords
    • Assessing the competition

    Targeting your campaign
    • Who are your potential customers?
    • How do they search?
    • Who do you not want to attract?
    • Targeting your ads geographically
    • Language targeting
    • What technology are your customers using?
  • Ad creation
    • Writing a successful ad
    • What will make your ad clickable?
    • Using dynamic keywords
    • Writing product or service ads
    • Writing a time specific ad
    • Adding ad extensions

    Controlling your costs
    • Defining your budget
    • Automatic vs manual budgets

    Landing pages
    • The customer experience
    • What do customers see when they arrive?

    Analysing your results
    • Improving your positioning
    • Improving your quality score
    • Managing your budget daily or weekly?
    • Introduction to Google Analytics

    Improving your results
    • Increasing traffic and conversions
    • Improving your results with ad rotation
    • Tracking conversions
    • Measuring your return on investment

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 17679 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed17679
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Felt it was thorough for a beginner course"

"The training centre was fresh, clean and an inspiring environment to learn in. Our trainer was fantastic, making a tricky and technical subject interesting. From the course I feel my confidence is vastly improved in the subject - well worth it. Would definitely recommend and would attend other courses in future."

"Our trainer was a great teacher - really pleased."

"Friendly, extremely organised, knowledgeable and beneficial course."

"clear explanation, practical course, very good examples"

"Great at setting out the concept and walking through the programme. Built a solid understanding of the programme which I can practically use. great trainer."

"Amazing insights into the world of Adwords"

"Content of course was at exactly the right level as expected and lots of opportunity to ask specific questions"

"Teacher was great"

"Pre course questionnaire a good idea, Course content good, trainer engagability, facilities and refreshments - all very good. "

"Good food friendly trainer."

"that was great"

"Excellent trainers "

"Training and great lunch"

"It was a really enjoyable and fun experience. Learnt loads, food was great, company was great. "

"Easy to follow, good walkthrough and focus on what things to do and not do."

"Friendly staff"

"Simon explained everything very thoroughly and gave us access to a dummy account so that I could get used to the interface."

"Thoroughly enjoyed the whole day. Excellent course, very knowledge trainer in a great environment. Thank you!"

"General knowledge of PPC; also friendly staff."

"Everything, it was excellent!"

"All very easy to understand and going through the whole process helped a lot. the instructor was very knowledgeable"

"Very knowledgeable tutor really love the space! "

"Covering a lot of ground, and very knowledgeable when questions were fired at the trainer"

"Really good training, very patient and knowledgable"

"very infomative , will be very helpful moving forward"

"relevant and the knowledge gave confidence. Course delivered as promised"

"Really knowledgable trainer, excellent feedback, very hands on"

"Fiendly staff"

"The trainer was really good and knowledgeable fully recommended. "

"The course was brilliant. Really informative, accessible and clear. Would highly recommend! "

"Course was excellent and very helpful and knowledgeable trainer"

"Clear and concise. "

"Clear and easy to understand. Perfect for beginners"

"I thought everything was great, thank you!"