Training Courses

Google AdWords : Introduction

  113 reviews

One Day Course


Pay Per Click (PPC) advertising is present on almost every Google search performed. The average UK company now spends around £1,500 in wasted advertising learning how to set up and use Google AdWords.

This course is designed to ensure you avoid this expensive learning curve, and provides you with the skills and knowledge required to build successful and profitable AdWords campaigns.

Please bring your Adwords login details with you on the day if you have them, you'll be able to access your account and get the most from the training. You need no previous experience to attend this course.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Introduction
    • How Pay Per Click works
    • The difference between natural SEO results and PPC results
    • Understanding the jargon: CPC, CTR, Impressions etc

    Bidding and Keywords
    • How AdWords bidding process works
    • Choosing your keywords - which words will your customers use to search?
    • Keyword mining using the keyword tool from Google
    • Understanding keyword match types
    • Using negative keywords

    Quality scores
    • What is a quality score?
    • What factors dictate your quality score?
    • How can you improve a quality score?

    Pay Per Click basics
    • Setting up a Pay Per Click account
    • Choosing a product or service to advertise
    • Setting goals for your AdWords
    • Assessing the competition

    Targeting your campaign
    • Who are your potential customers?
    • How do they search?
    • Who do you not want to attract?
    • Targeting your ads geographically
    • Language targeting
    • What technology are your customers using?
  • Ad creation
    • Writing a successful ad
    • What will make your ad clickable?
    • Using dynamic keywords
    • Writing product or service ads
    • Writing a time specific ad
    • Adding ad extensions

    Controlling your costs
    • Defining your budget
    • Automatic vs manual budgets

    Landing pages
    • The customer experience
    • What do customers see when they arrive?

    Analysing your results
    • Improving your positioning
    • Improving your quality score
    • Managing your budget daily or weekly?
    • Introduction to Google Analytics

    Improving your results
    • Increasing traffic and conversions
    • Improving your results with ad rotation
    • Tracking conversions
    • Measuring your return on investment

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 14054 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed14054
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"All very easy to understand and going through the whole process helped a lot. the instructor was very knowledgeable"

"Very knowledgeable tutor really love the space! "

"Covering a lot of ground, and very knowledgeable when questions were fired at the trainer"

"Really good training, very patient and knowledgable"

"very infomative , will be very helpful moving forward"

"relevant and the knowledge gave confidence. Course delivered as promised"

"Really knowledgable trainer, excellent feedback, very hands on"

"Fiendly staff"

"The trainer was really good and knowledgeable fully recommended. "

"The course was brilliant. Really informative, accessible and clear. Would highly recommend! "

"Course was excellent and very helpful and knowledgeable trainer"

"Clear and concise. "

"Clear and easy to understand. Perfect for beginners"

"I thought everything was great, thank you!"

"really enjoyed my second course at Media training with Simon"

"Fantastic lunch, excellent trainer with a wealth of knowledge. i feel more confident coming away from this course. thank you!"

"Great course to get me started. Simon made it easy to understand and I feel confident that I can put it into practice. "

"Friendly instructor, easy-to-follow examples and nice approachable culture"

"Overall great course thank you"

"Making everyone feel comfortable and letting everyone in the course get to know each other"

"Second time back to Media Training with same instructor and everything was great!"

"Friendly and approachable when asking questions, and took time to explain everything. Lunch was extremely good and the building location is perfect as well. Really enjoyable course!"

"simon is friendly, good at explaining things and patient. Office is lovely and lunch was great. "

"My trainer was great at explaining everything step by step with examples that made it easy to understand. Office space was great."

"Course was clear and easy to follow. "

"directions to get here were excellent!"

"Overall the course was great!"

"Great training venue, great content, lunch was amazing, the people on the course were interesting. "

"All was great, especially the environment and people "

"Quality course, nice environment, excellent trainer"

"Trainer was very approachable and friendly, and if anyone had a question did his best to answer as fully as possible (in a way that was relevant to everyone)."

"All well organised and efficient."

"Friendly trainer, good guidance, no complaints. "

"Another great course! Strongly recommend to anyone who is looking to improve existing or gain new skills!"

"Very insightful course. Great that the groups are small and that questions can be answered and course topic can be targeted more to each person's requirements, which would not be possible in larger groups. Fab lunch. "