Training Courses

Generate New Business with an Effective Web Strategy

One Day Course

Overview

The web is the most powerful and cost-effective sales and marketing tool available.

In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay.

This one day seminar will show you how to assess your existing website and web presence and set realistic objectives.

You will explore the various options available to increase turnover: online advertising, creating a market presence, search engine marketing and how to create email campaigns.

Having looked at the possibilities of each option you will define a strategy to achieve your company objectives.

This seminar has been specifically designed for the owners and senior managers in businesses who do not employ dedicated web marketing professionals but who want to implement an effective web marketing strategy as an efficient, cost-effective way to generate new business.

By then end of the seminar, you will have created a marketing campaign for your company and an Action List.

You need no previous experience to attend this course.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £499 + VAT per day

Enquire Here

Online Courses

We are working on ways to be able to offer our amazing courses online. If this is something that would be of interest to you, we would love to hear from you.

 

Express Interest




Course Outline

  • Assessing your situation
    • An overview of your market
    • Assessing it's current online status
    • Defining your customers
    - Who are they?
    - What is their spending pattern?
    • Understanding both existing and new customers
    • Assessing your current position
    • How functional is your website

    What are your objectives
    • Defining your goals for your website
    • Using your website as a sales tool
    • Generating new business from existing clients
    • Generating business from new customers

    Defining a strategy and tactics
    • What do you wish your website to do
    • Is it a stand alone sales tool, a call to action or information
    provider
    • Understanding your different target markets
    • How to use the web and your website to reach them

    The Online Mix
    • Online Advertising
    - When to use banner ads and when not to
    • Banner ad sizes (Full, Skyscraper, Micro button,Vertical banner, etc)
    • Using Rich Media
    • Examples of effective Rich Media
    • Interstitial advertising
    • Emailshots
    • What makes a good Emailshot
    • Generating new business and repeat business
    • What to say
    • When to send emailshots
    • 3rd Party emailshot solutions
    • Purchasing lists vs generating your own
    • Legal requirements
  • Search Engine Marketing
    • How customers use search engines
    • Using Google AdWords
    • Picking keywords for a campaign
    • Pay per click
    • Optimising your website for search engines
    • How search engines work
    • Where are you currently listed?
    • How to improve your ranking

    Other (including Web 2.0)
    • User generated content
    • Viral Marketing
    • Blogs, Forums, etc
    • Sponsored links and affiliates

    Generating a Marketing Campaign and an Action List
    • Developing a campaign for successful online advertising
    • What will work for me:
    - Setting realistic budgets
    - Setting realistic goals
    - Setting realistic timescales
    • Creating and implementing your own Action List

    Control
    • Measuring Actions against Goals
    • How to assess success
    • Assessing a campaign using online tools
    • Testing and improving
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20423 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20423
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback


"Brilliant location, Amazing trainer"

"The teaching was methodical and at a pace that I could learn."

"Very happy with all"

"personal patient service"

"Really kind staff. "

"Course sizes made it personable"

"Great teaching and front of house staff."

"Brilliant teacher, brilliant course. Will definitely recommend. "

"Venue, food, trainer and content"

"During the course I liked the time taken to get to know what each of our areas we wanted to work on. I loved the small group! rare these days. Its always having good examples from someone who writes and to hear other people issues and examples. thanks"

"Really nice to be taken right through from the basics and build up to what you need to know to make it look professional. "

"All of it!"

"Great service immediately from booking. Rob was incredibly knowledgeable and made the course a really fun experience. I learnt a lot - thank you!"

"I loved the course and look forward to do more :)"

"Great course! Jason was very helpful and knowledgeable. Learned a lot and will definitely will be back to learn more. 100% would recommend to my friends and colleagues. "

"explaining in a very understandable manner"

"Informing, answering questions, making it interesting "

"Friendy, informative training"

"Approachable and open to questions. Good at going through statistics. Examples of how brands are successful on social media."

"keeping the environment and training running in a safe way even with covid-19 emergency practical exercises "

"Great environment and good facilities. Enjoyable course"

"Being friendly, knowledge and answering any questions thoroughly"

"everything was clearly explained, and explained in a way that was easy to follow. Any questions I/we had were clearly explained along with examples and also in terms that were relevant to our situations with our businesses. "

"The Venue, the food, the training....Brilliant"

"customer service. good trainer. good pace and autonomy on my private course"

"Approachable and friendly trainer"

"Very friendly. Lisa was an excellent teacher and really tailored the teaching to our needs. Lunch was great."

"Lunch was great! the toilets were super clean and both the staff and the trainer were very friendly and approachable. "

"Lisa listened to what we said we used Excel for and adjusted some of the tools, shortcuts we were introduced to. Great lunch. I arrived slightly exhausted as just getting used to walking without crutches and was immediately asked if I were OK and was there anything that could be done to help me. I was also asked at the first break."

"clearly explaining complex subjects,providing examples & also very good at explaining in terms relevant to our situations and software. "