Training Courses

Generate New Business with an Effective Web Strategy

One Day Course

Overview

The web is the most powerful and cost-effective sales and marketing tool available.

In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay.

This one day seminar will show you how to assess your existing website and web presence and set realistic objectives.

You will explore the various options available to increase turnover: online advertising, creating a market presence, search engine marketing and how to create email campaigns.

Having looked at the possibilities of each option you will define a strategy to achieve your company objectives.

This seminar has been specifically designed for the owners and senior managers in businesses who do not employ dedicated web marketing professionals but who want to implement an effective web marketing strategy as an efficient, cost-effective way to generate new business.

By then end of the seminar you will have created a marketing campaign for your company and an Action List. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Enquire Here

Course Outline

  • Assessing your situation
    • An overview of your market
    • Assessing it's current online status
    • Defining your customers
    - Who are they?
    - What is their spending pattern?
    • Understanding both existing and new customers
    • Assessing your current position
    • How functional is your website

    What are your objectives
    • Defining your goals for your website
    • Using your website as a sales tool
    • Generating new business from existing clients
    • Generating business from new customers

    Defining a strategy and tactics
    • What do you wish your website to do
    • Is it a stand alone sales tool, a call to action or information
    provider
    • Understanding your different target markets
    • How to use the web and your website to reach them

    The Online Mix
    • Online Advertising
    - When to use banner ads and when not to
    • Banner ad sizes (Full, Skyscraper, Micro button,Vertical banner, etc)
    • Using Rich Media
    • Examples of effective Rich Media
    • Interstitial advertising
    • Emailshots
    • What makes a good Emailshot
    • Generating new business and repeat business
    • What to say
    • When to send emailshots
    • 3rd Party emailshot solutions
    • Purchasing lists vs generating your own
    • Legal requirements
  • Search Engine Marketing
    • How customers use search engines
    • Using Google AdWords
    • Picking keywords for a campaign
    • Pay per click
    • Optimising your website for search engines
    • How search engines work
    • Where are you currently listed?
    • How to improve your ranking

    Other (including Web 2.0)
    • User generated content
    • Viral Marketing
    • Blogs, Forums, etc
    • Sponsored links and affiliates

    Generating a Marketing Campaign and an Action List
    • Developing a campaign for successful online advertising
    • What will work for me:
    - Setting realistic budgets
    - Setting realistic goals
    - Setting realistic timescales
    • Creating and implementing your own Action List

    Control
    • Measuring Actions against Goals
    • How to assess success
    • Assessing a campaign using online tools
    • Testing and improving
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 18655 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed18655
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Very friendly and easy to follow training"

"The Sonal was really engaging and gave us practical examples which we could easily implement"

"Explaining complicated PP procedures in a simple step by step effective way and listening to our issues and providing effective easy to follow solutions "

"It was a really engaging day, good fun. Our trainer, Sonal, was friendly and really helpful. I learned shortcuts and creative ways of displaying things."

"The course was well run and effectively provided the information I was looking for."

"Great course"

"The trainer made sure examples were tailored to each of our job roles and in the beginning of the class asked how she could tailor the session for us. The was enough breaks between the sessions which helped made the information digestible."

"Nice small groups. Adapts to your needs. "

"Communicating, examples, practical tips, organisation and lunch!"

"Course content and open to answer any questions that we put forward really encouraged the group. The hands on activity helps bring the class room work to life."

"Excellent friendly and knowlegeable trainer - Will come again"

"always happy to answer questions "

"Really useful tools to use"

"Very clear explanations and good use of time. Breaks were fair and learned a lot."

"Giving relevant examples and tips to my current role Helping on how to be more effective and concise while writing Understanding my needs. The trainer made it very specific to my case. Being in small group of only 2 people gave us more time to discuss issues more in depth."

"clear explanations, thorough examples and great tools offered - I already feel like I'm a step in the right direction!"

"It was great."

"Really knowledgable trainer with good experience. "

"Giving information in an easy to listen to format, with regular breaks. The content was really interesting and useful. It was good to write our own work what we would do for our company and get feed back on key words. "

"Knowledge, Training, Hospitality, EVERYTHING. I will definitely be back Thanks Lisa "

"Welcoming and knowledge"

"making sure everyone in the room was up to speed and answering any questions and explaining fully "

"very informative and patient and well explained"

"The trainer made sure we all understood before moving on."

"Fast response. The trainer was really good and knowledgable and worked together to solve work problems."

"Great course, very informative and useful. Thank you."

"Making it relevant to our websites"

"Great course, great trainer, great lunch! "

"Piers is a great teacher and a lovely guy."

"Explaining simply in a creative environment with great facilities"