Training Courses

Generate New Business with an Effective Web Strategy

One Day Course

Classroom Based

Overview

The web is the most powerful and cost-effective sales and marketing tool available.

In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay.

This one day seminar will show you how to assess your existing website and web presence and set realistic objectives.

You will explore the various options available to increase turnover: online advertising, creating a market presence, search engine marketing and how to create email campaigns.

Having looked at the possibilities of each option you will define a strategy to achieve your company objectives.

This seminar has been specifically designed for the owners and senior managers in businesses who do not employ dedicated web marketing professionals but who want to implement an effective web marketing strategy as an efficient, cost-effective way to generate new business.

By then end of the seminar, you will have created a marketing campaign for your company and an Action List.

You need no previous experience to attend this course.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £499 + VAT per day

Enquire Here




Course Outline

  • Assessing your situation
    • An overview of your market
    • Assessing it's current online status
    • Defining your customers
    - Who are they?
    - What is their spending pattern?
    • Understanding both existing and new customers
    • Assessing your current position
    • How functional is your website

    What are your objectives
    • Defining your goals for your website
    • Using your website as a sales tool
    • Generating new business from existing clients
    • Generating business from new customers

    Defining a strategy and tactics
    • What do you wish your website to do
    • Is it a stand alone sales tool, a call to action or information
    provider
    • Understanding your different target markets
    • How to use the web and your website to reach them

    The Online Mix
    • Online Advertising
    - When to use banner ads and when not to
    • Banner ad sizes (Full, Skyscraper, Micro button,Vertical banner, etc)
    • Using Rich Media
    • Examples of effective Rich Media
    • Interstitial advertising
    • Emailshots
    • What makes a good Emailshot
    • Generating new business and repeat business
    • What to say
    • When to send emailshots
    • 3rd Party emailshot solutions
    • Purchasing lists vs generating your own
    • Legal requirements
  • Search Engine Marketing
    • How customers use search engines
    • Using Google AdWords
    • Picking keywords for a campaign
    • Pay per click
    • Optimising your website for search engines
    • How search engines work
    • Where are you currently listed?
    • How to improve your ranking

    Other (including Web 2.0)
    • User generated content
    • Viral Marketing
    • Blogs, Forums, etc
    • Sponsored links and affiliates

    Generating a Marketing Campaign and an Action List
    • Developing a campaign for successful online advertising
    • What will work for me:
    - Setting realistic budgets
    - Setting realistic goals
    - Setting realistic timescales
    • Creating and implementing your own Action List

    Control
    • Measuring Actions against Goals
    • How to assess success
    • Assessing a campaign using online tools
    • Testing and improving
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20568 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20568
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback


"Kevin was great! Really informative, patient and happy to answer any questions. Would definitely recommend to a friend! "

"Kevin was fantastic, so knowledgeable and patient. Excel is something I usually avoid but Kevin's approach was relaxed, relevant and informative in a way that didn't feel overwhelming for me"

"Kevin was great and very conscious of the different skill levels between my peers. He was attentive to all and patiently and clearly able to provide guidance. Would highly recommend"

"I have enjoyed the lesson very much and thank you very much!"

"Ian was a great tutor. Excellent knowledge of InDesign. Clear and concise guidance throughout."

"Kate was an awesome instructor, very knowledgeable and friendly. We whizzed through the course material, so she very generously came up with new exercises to challenge and build on my new skills. HATED Illustrator before and now I'm hooked! Thank you so much! "

"Informative, relevant and friendly "

"Robert was laid back but informative and answered everyones queries,"

"Good examples on the fly, really flexible trainer."

"I enjoyed the small class size as it allowed for all participants to be constantly involved in the discussions. The breakout exercises were interesting and a great way to reinforce the theory were had covered. "

"Rich was able to answer all my questions well, using examples to ensure I understood each point. He was very knowledgeable and his presentation was engaging, informative and interesting. I will definitely recommend Rich! "

"Excellent knowledge of the photoshop platform."

"Very good, hard to fault. Rob was excellent again... seamless transition to Zoom"

"I love how friendly and easy it is to talk to the trainer. Nice and relaxed and no pressure, it's nice being able to ask and not be judged!"

"It was great :) "

"Alice was very good at putting everyone at ease and encouraging all to contribute"

"The course duration was perfect. A good number of short breaks and a 30 minute lunch worked well. Trainer very knowledgeable and engaging. Really enjoyed the course."

"It was really well organised and planned and easy to follow..."

"Great examples and relevant exercises for what I will create in my role. Really useful keyboard shortcut hints and tips. Ian is great at answering questions on the spot and has an accessible and friendly presentation/training style. Thank you!"

"Helping guide us through the examples plus helping and offering advise with additional queries we may have had"

"Instructor was very good at working out how to tailor content for our particular needs"

"Very informative & interactive which helped to learn easier "

"Clarity, thoroughness, interaction / activities "

"Helen was great at getting everyone to be involved even though it was a Zoom call"

"Matt is very friendly and patient, went though all our questions and came back to those already explained when needed. Very approachable. The training was very entertaining. Highly recommended :) "

"Custom built course and Matt was very good and coped very well with dealing with questions that were being asked throughout the session "

"patience, good explanation of topics - it luckily made sense. I have learned a lot. "

"Matt was very helpful and explained everything in depth even answered some questions outside of the list prepared for the bespoke course. "

"Matt was very friendly, patient and knowledgable "

"Excellent organisation considering that the training all had to be done through zoom. It was really easy and clear to see the instructor's screen and what he was working on. Good examples to work on, and relevant mini projects to complete. Thank you very much."