Training Courses

Generate New Business with an Effective Web Strategy

One Day Course

Overview

The web is the most powerful and cost-effective sales and marketing tool available.

In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay.

This one day seminar will show you how to assess your existing website and web presence and set realistic objectives.

You will explore the various options available to increase turnover: online advertising, creating a market presence, search engine marketing and how to create email campaigns.

Having looked at the possibilities of each option you will define a strategy to achieve your company objectives.

This seminar has been specifically designed for the owners and senior managers in businesses who do not employ dedicated web marketing professionals but who want to implement an effective web marketing strategy as an efficient, cost-effective way to generate new business.

By then end of the seminar you will have created a marketing campaign for your company and an Action List. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Get A Free Consultation & Quote

Course Outline

  • Assessing your situation
    • An overview of your market
    • Assessing it's current online status
    • Defining your customers
    - Who are they?
    - What is their spending pattern?
    • Understanding both existing and new customers
    • Assessing your current position
    • How functional is your website

    What are your objectives
    • Defining your goals for your website
    • Using your website as a sales tool
    • Generating new business from existing clients
    • Generating business from new customers

    Defining a strategy and tactics
    • What do you wish your website to do
    • Is it a stand alone sales tool, a call to action or information
    provider
    • Understanding your different target markets
    • How to use the web and your website to reach them

    The Online Mix
    • Online Advertising
    - When to use banner ads and when not to
    • Banner ad sizes (Full, Skyscraper, Micro button,Vertical banner, etc)
    • Using Rich Media
    • Examples of effective Rich Media
    • Interstitial advertising
    • Emailshots
    • What makes a good Emailshot
    • Generating new business and repeat business
    • What to say
    • When to send emailshots
    • 3rd Party emailshot solutions
    • Purchasing lists vs generating your own
    • Legal requirements
  • Search Engine Marketing
    • How customers use search engines
    • Using Google AdWords
    • Picking keywords for a campaign
    • Pay per click
    • Optimising your website for search engines
    • How search engines work
    • Where are you currently listed?
    • How to improve your ranking

    Other (including Web 2.0)
    • User generated content
    • Viral Marketing
    • Blogs, Forums, etc
    • Sponsored links and affiliates

    Generating a Marketing Campaign and an Action List
    • Developing a campaign for successful online advertising
    • What will work for me:
    - Setting realistic budgets
    - Setting realistic goals
    - Setting realistic timescales
    • Creating and implementing your own Action List

    Control
    • Measuring Actions against Goals
    • How to assess success
    • Assessing a campaign using online tools
    • Testing and improving
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 14054 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed14054
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Great knowledge and pace. Really helpful tips and made it relevant to me and my learning style and what I would use it for. Helped being a one-to-one as it suited my pace better."

"It was a really good day altogether. Thanks. "

"Examples were relevant and enjoyable. Piers was super friendly and helpful. Great resource docs. Liked how Piers offered follow up. "

"Very friendly, informative course content"

"Great relaxed environment excellent teacher and nice food and refreshments at an accessible and light location"

"* Making the day relevant to all attendees, despite us coming from different backgrounds/industries * Spotting errors/gaps in our interview skills * Helping us work out how to ask good questions! * Really enjoyable, insightful experience"

"Practical explanations and examples, good pace"

"Very knowledgable and useful training tailored to our needs "

"Good practice examples"

"Friendly"

"Very thorough, trainer very knowledgeable"

"The session followed a good logical pattern and was aimed at the right level for our experience. The examples used were relevant for our day-to-day practice. "

"providing opportunity to do real work"

"Brilliant at tailoring course to suit me "

"The trainer was fantastic - very personable, knowledgable and helpful. A good pace. "

"Loved how intimate the course was, allowed for really good personal feedback. Melissa was really informed and a great teacher. Lunch and refreshments were fab!"

"Fun, warm Environment with lovely staff and great depth of knowledge"

"Course was wonderfull "

"Course was great"

"Very knowledgable - great flexibility throughout course to deal with various needs"

"Knowledge was great, everyone was friendly and a nice environment to be in :)"

"Timings and structure of the day."

"Explaining everything clearly and concisely. Giving us free reign to put what we learned into practice. Helpful and informative advice on our tasks."

"detailed explanation and constructive feedback"

"friendly environment, knowledgeable trainer "

"Tailoring the training to our specific needs was really great! Discussion on topics was also useful as it sparked new ideas, tips and workflows. "

"Great training!"

"Great environment and friendly and knowledgeable trainer. Would definitely recommend. "

"Staff are friendly and approachable and even recognized me from my last course. Simo has amazing knowledge of Photoshop and has given me loads of knowledge to take back and apply to my role. Fantastic!"

"I like how the teacher explained everything, he answered back all of our questions and also responded to some specifics one that each one of us got. Food, center, cleaning...everything was amazing. Thanks! "