Training Courses

Generate New Business with an Effective Web Strategy

One Day Course

Overview

The web is the most powerful and cost-effective sales and marketing tool available.

In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay.

This one day seminar will show you how to assess your existing website and web presence and set realistic objectives.

You will explore the various options available to increase turnover: online advertising, creating a market presence, search engine marketing and how to create email campaigns.

Having looked at the possibilities of each option you will define a strategy to achieve your company objectives.

This seminar has been specifically designed for the owners and senior managers in businesses who do not employ dedicated web marketing professionals but who want to implement an effective web marketing strategy as an efficient, cost-effective way to generate new business.

By then end of the seminar you will have created a marketing campaign for your company and an Action List.You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Enquire Here

Course Outline

  • Assessing your situation
    • An overview of your market
    • Assessing it's current online status
    • Defining your customers
    - Who are they?
    - What is their spending pattern?
    • Understanding both existing and new customers
    • Assessing your current position
    • How functional is your website

    What are your objectives
    • Defining your goals for your website
    • Using your website as a sales tool
    • Generating new business from existing clients
    • Generating business from new customers

    Defining a strategy and tactics
    • What do you wish your website to do
    • Is it a stand alone sales tool, a call to action or information
    provider
    • Understanding your different target markets
    • How to use the web and your website to reach them

    The Online Mix
    • Online Advertising
    - When to use banner ads and when not to
    • Banner ad sizes (Full, Skyscraper, Micro button,Vertical banner, etc)
    • Using Rich Media
    • Examples of effective Rich Media
    • Interstitial advertising
    • Emailshots
    • What makes a good Emailshot
    • Generating new business and repeat business
    • What to say
    • When to send emailshots
    • 3rd Party emailshot solutions
    • Purchasing lists vs generating your own
    • Legal requirements
  • Search Engine Marketing
    • How customers use search engines
    • Using Google AdWords
    • Picking keywords for a campaign
    • Pay per click
    • Optimising your website for search engines
    • How search engines work
    • Where are you currently listed?
    • How to improve your ranking

    Other (including Web 2.0)
    • User generated content
    • Viral Marketing
    • Blogs, Forums, etc
    • Sponsored links and affiliates

    Generating a Marketing Campaign and an Action List
    • Developing a campaign for successful online advertising
    • What will work for me:
    - Setting realistic budgets
    - Setting realistic goals
    - Setting realistic timescales
    • Creating and implementing your own Action List

    Control
    • Measuring Actions against Goals
    • How to assess success
    • Assessing a campaign using online tools
    • Testing and improving
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 19635 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed19635
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"The teacher is very nice and knowledgeable and willing to share insights and guidance. "

"Very knowledgable, good at answering unprepared questions etc"

"Trainers knowledge was very good. Drink selection good. "

"Making us feel super welcome and having us leave feeling confident to start using Adobe Premier in our roles. Rob was absolutely amazing and his method of teaching was very effective!! Thanks Rob :) "

"A really comprehensive course - I feel very prepared now. And Rob was lovely!"

"Alice was excellent and the course was really helpful - would definitely recommend. "

"Good pace to the course and helpful tips"

"Really lovely service from the team at the off set and throughout. Alice was great, took the time to go through everything that was listed in depth and allowed time for any questions. I feel as if I've come away with some great tips for to apply to my job role/future careers. "

"Taking the time to listen to our (many!) questions and really helping us learn! "

"Generally I enjoyed the day. Tutor was very friendly and knew her stuff. I felt she could have gone a bit slower in some sections and be more practical about the steps to take (for example when setting up social media adverstising)."

"Overall, great learning environment"

"Really good course. Would recommend. Loved how flexible and practical the programme and lots of room for answering questions. The size of the class was fantastic !"

"Excellent course really helpful with lots of transferable examples for everyday life "

"excellent services and brilliant staff"

"Clear advice, no jargon, kept us engaged."

"The right balance of learning and interaction."

"Very organised, well structured, good pace of learning"

Michael Kors - 23rd January

"Again, I couldn't recommend Tom enough. He's fab!"

"Tailored to our company needs. Gave examples on how we could use it in our companies"

"Very well structured course and layout of the days with regular breaks Knowledgeable trainer very approachable and helpful at all times Catering facilities exceeded expectation"

"Clear teaching, patient with all of my questions and consistent mistakes!"

"Matt was friendly, welcoming, very knowledgeable (not to mention patient!) and made both days fun."

"very welcoming and attentive"

"Matt was extremely helpful and made the training enjoyable and light. I had no knowledge of InDesign and I feel more comfortable in using the programme now. Thanks Matt!"

"Great at answering all my annoying questions and showing me different functionalities that were not part of the intro course. Thank you!"

"I thought Matt was an excellent trainer who was very knowledgeable and patient. "

"I learnt a lot!"

"The whole course was good, Piers was very knowledgeable and helpful and the centre as a whole was a nice environment to train in."

"Trainer took the time to explain an exercise further, when I didn't really understand. "

"Really useful course from a great instructor who was really knowledgeable. Awesome explanations on lighting that were really useful. Great product tips"