Feature Writing Intro Course
Feature Writing Intro Course
Practical throughout with exercises and feedback.
Key Learning Points
Key Learning Points
- Identify the defining qualities of a great feature
- Research and develop strong feature ideas
- Structure features using different formats
- Write powerful openings that hook the reader
- Use quotes and interviews to bring copy to life
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
Who is this course for?
For journalists, bloggers, content writers and aspiring feature writers who want to write long-form features for print or digital publication. No prior feature writing experience required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
Course Outline
Introduction
Defining characteristics of a feature story
How to construct a feature
Different feature formats: the Inverted Triangle vs the Diamond and other formats
Finding and researching good feature subjects
How to turn good ideas into good features
How to decide what features will work best
How to research a feature
Using the web and other published material and archives for new ideas
Spotting ideas in other sources that were not intended to offer feature options
The essentials of good English
Grammar and spelling
Sentence and paragraph construction
Feature writing styles
Secrets of structuring a feature
How to get your feature off to the right start
Organising elements in the most logical and interesting way
Different structures and formats
Finding a good ending for your feature
How to interview
Preparing for an interview
Deciding who to interview
Ensuring you are well-briefed
Getting the right quotes
Gaining your subject's confidence
Deciding when to use direct quotes
When to convert information into reported speech
Writing for digital readers
The differences between print and online reading habits
Linking to and embedding multimedia content in your features
How to meet deadlines
Setting realistic deadlines
Tips and tricks on how to make feature editors happy
Questions and answers
This course is available as a private course. This allows you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.
Career paths
Roles this course supports
People training on Feature Writing Intro often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
Further Reading
7 Easy Tricks To Become A Professional Self Editor
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Copywriting vs Content Writing : What’s the Difference?
In this article we explore the key differences between copywriting and content writing. Learn how each plays a unique…
Can AI improve my writing and make me more productive?
There are a whole range of AI powered writing assistants out there that quickly and easily generate content for you. We…