Training Courses

Feature Writing : Advanced

  34 reviews

One Day Course

Classroom Based


This course is for those who have some feature writing experience but want to learn how to come up with better ideas, improve their writing style and make sure they execute their ideas in the best way.

This is a one day course designed for press officers, PR officers, contributors to in-house journals and working journalists who need to meet the highest standards of magazine and newspaper feature writing.

You should have attended the Introduction to Feature Writing course at the LCMJ or have similar experience of feature writing.

Public Course Dates & Pricing

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £599 + VAT per day

Enquire Here

Course Outline

  • Finding new ways into familiar subjects
    • How to keep things fresh
    • Putting a new twist on a topic
    • Looking at a familiar topic with new eyes

    Finding your voice as a feature writer
    • A range of foolproof structures for any feature
    • How to write a good intro
    • Improving your feature writing style
    • Introducing some of your own personality as a writer
    • Putting just enough of yourself into what you write but not too much

    Interviewing difficult subjects
    • How to handle uncooperative or unintentionally unhelpful interviewees
  • How to avoid transcribing hours of recordings
    • The feature isn’t on your tape, it’s in your head
    • When to refer to your tape
    • The correct use of recording
    • When recording is useful and when it is essential

    Writing a variety of reviews
    • Mixing factual information and opinion
    • Putting in the ground work

    The features that win awards
    • Tips and tricks for making your feature stand out from the crowd

    Tips and tricks for when your feature gets bogged down
    • Is there a vital quote, interview, factual element or passage of description missing?
    • How to work out what's wrong

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20735 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20735
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Directions, facilities - excellent course and useful material to take away. "

"Great course! Very engaging and inspirational"

"Felt like I got a lot of useful advice that I can easily use to improve my feature writing going forward"

"Very effective and interactive, real-life examples and stuff that can be taken back and applied in the workplace."

"I think the whole training set up is well thought out and works well for a pleasant experience."

"Really relevant materials used. Piers adapted the day to suit our needs and it was really useful to be able to bounce ideas off him and the other course attendee."

"expert specialists telling us loads of information - this is great. "

"Attentiveness. I felt very welcome from entering the building, everything went smoothly. "

"The lunch was fab and the refreshments - very thoughtful addition of non-diary milk and two varieties, too. Really enjoyed the course. I have taken many courses, including feature writing, storytelling, etc with other providers in London, but I have to say I enjoyed today's the most. I think it's the creativity and the immediacy of application and the small group that makes a difference. Also, interestingly this course is only half or third of the price of the day training I've taken but much better value"

"Providing a general overview of feature writing as a craft and how to write more effectively, concisely and with impact."

"Good knowledge from trainers and good mixture of discussion and individual working. Small groups so good level of attention. "

"Everything was efficient, clear and organised. "

"Interesting course, kept me interested throughout the day, plenty of notes to take back to office and put into practice. "

"High standard of teaching, professional outfit"

"Emphasis on structure and directing content more explicitly, and how this can achieved in a digital environment. Really helpful - thank you so much. "

"Great clear feedback, confidence boosting, excellent tips, anecdotes and examples."

"Very organised, easy to deal with. Very nice environment to work in and good selection of food. Course content was relevant anyway but being in such a small group ensured we all got one to one support, which was appreciated. As a result, we all got a lot out of the session."

"Lovely environment"

"Providing a knowledgeable trainer, who was also relevant to the sectors and industry I work in. All of the staff were very friendly and approachable, and made me feel very welcome. "

"creating a calming environment to work, friendly, very informed. No time wasting. "

"Taking time to understand what experience each person in the group had and tailoring the course to our needs and objectives."

"Everything. Informative, friendly and helpful."