Training Courses

E-Commerce

One Day Course

Overview

Our E-Commerce training course will teach you that running a successful E-Commerce store is about a lot more than just having a good product.

This E-Commerce course will teach you to understand the fundamentals of several specific areas to ensure that your potential customer converts as often as possible.

In this one-day training course, we'll cover the fundamentals of what makes a truly successful E-Commerce site, from the moment a customer lands on your homepage to the final conversion. Giving you the skills and tools necessary to ensure your customers are primed to spend as much as possible on your E-Commerce site.

What are the five things you will get out of this course?
• Create an engaging home page
• Drive sales through your product pages
• Create a checkout experience that works
• Understand which E-Commerce platform is best for your business
• Improve your sales conversion rates

You need no previous digital marketing experience required to attend this course.

Public Course Dates & Pricing

Weekday
Weekday
Weekday
Weekday
  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Understanding E-Commerce Principles
    • Creating the perfectly optimised homepage
    • Great E-Commerce design principles
    • From banners to beyond
    • Sharing your store's story in a second
    • Understanding your target audience
    • Which E-Commerce Platform is best?

    Product Pages that Sell
    • Category to Product pages
    • The product information hierarchy - what information should go where?
    • Writing the perfect product description
    • The importance of imagery
    • Upselling
    • Using recommendations to increase conversions
    • How video can increase conversions
    • SEO best practices
    • Why simple is best
  • Making the Sale
    • Best Practices for Checkout pages
    • One Click Checkouts
    • Choosing and Using Payment Processors
    • Understanding SSL
    • Assessing and managing abandoned baskets

    Content Matters
    • Using language to increase conversions throughout the site
    • How to increase loyalty and engagement
    • How quality content can increase conversions

    Protecting your Customer and Yourself
    • Protecting your customer data
    • A basic understanding of GDPR and Cookie messaging
    • The essential legal information to include on your site
    • Defining a returns policy
    • Using Email subscriptions and rewards
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 18083 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed18083
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Very thorough and lots of take aways"

"Making it enjoyable! "

"Amenities, comfort, training material, examples, scheduling"

"Great Staff, Friendly and welcoming "

"welcoming service, learnt a lot from the course"

"Taking every stage step by step and making sure everyone is on track. "

"I thought the session was a really good introduction to the world of analytics and delivered well on its criteria. Would recommend highly. "

"Very good at adapting tasks and styles to suit individual needs. "

"Lovely, effective trainer!"

"I feel like I know much more than I did when I arrived yesterday. Thank you."

"Got to know quite a few tips to be able to use. Thank you"

"Matt was really helpful, he has great knowledge and experience to be able to help me grow my own understanding. What Matt has shown will be help me everyday at work & has reignited my digital art degree & that i want to do more. Fantastic two days. Thank you Matt!!"

"Matt was really knowledgeable, approachable and friendly. Really enjoyed the course. Thanks! "

"Small class environment was great and not what i expected. Plenty of opportunity to ask trainer for help and for tangible examples to use in our work. Rob was great!"

"the course was easy to follow and there were loads of useful tips to make it easier and faster."

"All perfect"

"Up to date with industry standards. Very friendly and helpful. "

"Very informative on new big photoshop capabilities, but also small amendments to working practices which will make a big difference in terms of improving work time on projects. Much appreciated, Simo was lovely and cared about the subject. Lotte"

"All of the above; the course was very enjoyable in a relaxed environment. "

"Everything was very well organised and friendly, the catering was excellent, the trainer was very knowledgeable and explained the course content clearly. He was very friendly and it was easy to ask questions or ask for help. "

"Everything! it all felt very well explained, Neil was always happy to repeat anything I had trouble with. I always felt I was in good hands, thank you"

"Helping individuals, speed of examples, range of examples and answering questions. Also, lunch was great!"

"Explaining things and making sure people were following while also explaining how things work or why / real world examples, rather than just reading off from a sheet or script and going through it like a check list to get to the end of the lesson."

"Lovely environment :) "

"Making everyone feel welcome "

"The course was exactly as advertised online, with a clear structure. The locations and learning space were excellent and all staff were very friendly."

"All good :)"

"Tailoring the course to suit my needs — was really glad I was able to bring in some specific projects/sample videos and dig into how Rob would approach it. Best way to learn something like this I think. Rob was very friendly and easy to learn from. Cheers!"

"Atmosphere and professionalism "

"The course breakdowns, and also the breaks are good as it helps to break up the day and keep you alert"