Training Courses

Defining a Digital Marketing Strategy

Two Day Course

Classroom Based

Overview

Digital marketing is now an indispensable part of any business marketing strategy. This course will equip you with the confidence, tools and techniques to design and build the right digital marketing strategy for your business or organisation.

This course is offered as a private course to enable you to focus exclusively on your own business. By the end of the course, you will have a full understanding of how you can harness digital marketing and you will have created a digital marketing strategy for your business.

You need no previous experience to attend this course.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £499 + VAT per day

Enquire Here




Course Outline

  • Introduction
    • Digital media marketing - the difference between marketing through digital media and traditional channels
    • The difference between digital marketing and social media channels

    Defining your goals
    • Assessing your current B2B and B2C activity
    • Defining your digital media goals - establishing clear and measurable goals in lead generation, sales, brand awareness, relationship building, marketing and customer service
    • Listening to your existing and potential customers
    • Social media workflows: awareness, landscape, database, capture

    Websites
    • What is the role of your website
    - lead generation?
    - sales?
    - branding?
    - promotion?
    - all four?
    • Analysing areas of success and weakness on your website
    • Looking at how online visitors use your site
    • Setting goals for your website performance
    • Costs and resource considerations

    SEO Marketing
    • Paid searches and natural searches
    • Selling a product or service online
    • Natural SEO - advantages vs costs
    • Pay Per Click - advantages vs costs
    • What is the optimum PPC/SEO marketing mix for your company?
    • Working within a budget
    • Optimising your website for maximum results
  • Email marketing
    • Email marketing principles - the role of Email Service Providers
    • Designing email marketing campaigns
    • Defining your email goals and measuring success
    • Increasing the number of emails opened and click through rates
    • Legal requirements of emailshots

    Social media marketing
    • Statistics and demographics of different social media channels
    • Company social media success stories
    • Assessing the potential of Twitter in your digital marketing strategy
    • Assessing the potential of Facebook in your digital marketing strategy
    • Assessing the potential of LinkedIn in your digital marketing strategy
    • Assessing the potential of YouTube in your digital marketing strategy
    • Blogging - benefits vs costs
    • Creating a strategic approach for social media for your company

    Mobile marketing and Apps
    • The growth of the mobile landscape
    • The use of Apps as a marketing tool
    • Using Apps as a service tool

    Writing a Digital Media Strategy for your company
    • Cost vs return for different digital channels
    • Maximising your budget and your resources
    • How to measure return on investment
    • Using Google Analytics to monitor your brand online

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20568 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20568
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback


"Kevin was great! Really informative, patient and happy to answer any questions. Would definitely recommend to a friend! "

"Kevin was fantastic, so knowledgeable and patient. Excel is something I usually avoid but Kevin's approach was relaxed, relevant and informative in a way that didn't feel overwhelming for me"

"Kevin was great and very conscious of the different skill levels between my peers. He was attentive to all and patiently and clearly able to provide guidance. Would highly recommend"

"I have enjoyed the lesson very much and thank you very much!"

"Ian was a great tutor. Excellent knowledge of InDesign. Clear and concise guidance throughout."

"Kate was an awesome instructor, very knowledgeable and friendly. We whizzed through the course material, so she very generously came up with new exercises to challenge and build on my new skills. HATED Illustrator before and now I'm hooked! Thank you so much! "

"Informative, relevant and friendly "

"Robert was laid back but informative and answered everyones queries,"

"Good examples on the fly, really flexible trainer."

"I enjoyed the small class size as it allowed for all participants to be constantly involved in the discussions. The breakout exercises were interesting and a great way to reinforce the theory were had covered. "

"Rich was able to answer all my questions well, using examples to ensure I understood each point. He was very knowledgeable and his presentation was engaging, informative and interesting. I will definitely recommend Rich! "

"Excellent knowledge of the photoshop platform."

"Very good, hard to fault. Rob was excellent again... seamless transition to Zoom"

"I love how friendly and easy it is to talk to the trainer. Nice and relaxed and no pressure, it's nice being able to ask and not be judged!"

"It was great :) "

"Alice was very good at putting everyone at ease and encouraging all to contribute"

"The course duration was perfect. A good number of short breaks and a 30 minute lunch worked well. Trainer very knowledgeable and engaging. Really enjoyed the course."

"It was really well organised and planned and easy to follow..."

"Great examples and relevant exercises for what I will create in my role. Really useful keyboard shortcut hints and tips. Ian is great at answering questions on the spot and has an accessible and friendly presentation/training style. Thank you!"

"Helping guide us through the examples plus helping and offering advise with additional queries we may have had"

"Instructor was very good at working out how to tailor content for our particular needs"

"Very informative & interactive which helped to learn easier "

"Clarity, thoroughness, interaction / activities "

"Helen was great at getting everyone to be involved even though it was a Zoom call"

"Matt is very friendly and patient, went though all our questions and came back to those already explained when needed. Very approachable. The training was very entertaining. Highly recommended :) "

"Custom built course and Matt was very good and coped very well with dealing with questions that were being asked throughout the session "

"patience, good explanation of topics - it luckily made sense. I have learned a lot. "

"Matt was very helpful and explained everything in depth even answered some questions outside of the list prepared for the bespoke course. "

"Matt was very friendly, patient and knowledgable "

"Excellent organisation considering that the training all had to be done through zoom. It was really easy and clear to see the instructor's screen and what he was working on. Good examples to work on, and relevant mini projects to complete. Thank you very much."