Training Courses

Defining a Digital Marketing Strategy

Two Day Course

Overview

Digital marketing is now an indispensable part of any business marketing strategy. This course will equip you with the confidence, tools and techniques to design and build the right digital marketing strategy for your business or organisation.

This course is offered as a private course to enable you to focus exclusively on your own business. By the end of the course, you will have a full understanding of how you can harness digital marketing and you will have created a digital marketing strategy for your business. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Get A Free Consultation & Quote

Course Outline

  • Introduction
    • Digital media marketing - the difference between marketing through digital media and traditional channels
    • The difference between digital marketing and social media channels

    Defining your goals
    • Assessing your current B2B and B2C activity
    • Defining your digital media goals - establishing clear and measurable goals in lead generation, sales, brand awareness, relationship building, marketing and customer service
    • Listening to your existing and potential customers
    • Social media workflows: awareness, landscape, database, capture

    Websites
    • What is the role of your website
    - lead generation?
    - sales?
    - branding?
    - promotion?
    - all four?
    • Analysing areas of success and weakness on your website
    • Looking at how online visitors use your site
    • Setting goals for your website performance
    • Costs and resource considerations

    SEO Marketing
    • Paid searches and natural searches
    • Selling a product or service online
    • Natural SEO - advantages vs costs
    • Pay Per Click - advantages vs costs
    • What is the optimum PPC/SEO marketing mix for your company?
    • Working within a budget
    • Optimising your website for maximum results
  • Email marketing
    • Email marketing principles - the role of Email Service Providers
    • Designing email marketing campaigns
    • Defining your email goals and measuring success
    • Increasing the number of emails opened and click through rates
    • Legal requirements of emailshots

    Social media marketing
    • Statistics and demographics of different social media channels
    • Company social media success stories
    • Assessing the potential of Twitter in your digital marketing strategy
    • Assessing the potential of Facebook in your digital marketing strategy
    • Assessing the potential of LinkedIn in your digital marketing strategy
    • Assessing the potential of YouTube in your digital marketing strategy
    • Blogging - benefits vs costs
    • Creating a strategic approach for social media for your company

    Mobile marketing and Apps
    • The growth of the mobile landscape
    • The use of Apps as a marketing tool
    • Using Apps as a service tool

    Writing a Digital Media Strategy for your company
    • Cost vs return for different digital channels
    • Maximising your budget and your resources
    • How to measure return on investment
    • Using Google Analytics to monitor your brand online

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 17679 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed17679
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Providing an engaging and swanky work and learning environment "

"Friendly setting. Easy to follow and to ask questions. "

"Everything! I felt well looked-after from the moment I arrived and found the course incredibly interesting and informative."

"Piers was really helpful and a good instructor. "

"Nice, engaging environment. Credible and knowledgeable trainer."

"good information from an expert"

"making it simple, showing real examples,"

"engaging. catered the training to our individual needs. Kept us entertained and thoroughly enjoyed - best trainer yet!"

"Great use of our examples to personalise the course and make it relevant for us. Useful free time at the end of the course to put our learnings into practice. "

"Great at customer service and trainer was great at giving relevant examples"

"the course was really good and vicki was excellent"

"Trainer was happy to teach examples that would be useful for us back at work. Trainer was really knowledgeable and helpful and also fun to work with. An enjoyable class"

"The trainer, Vicki, was by far the best trainer we've seen. She was so knowledgeable and really happy to answer our questions and flex the course for our needs. Her general approach was really good and we liked that she was a bit more light hearted."

"Friendliness and welcoming."

"Tom was very approachable and was able to tailor the course to my jobs requirement"

"Tom is a great trainer, very approachable and easy to ask questions to, even if they are basic questions he is happy to help explain for all levels"

"Preparation and overall quality"

"Hospitable, clean, friendly and the trainer was great! "

"Really clear teacher"

"Very informative! "

"course was the right pace, trainer knowledgeable and personable"

"Very knowledgable and easy to follow and pick up "

"I thought the training was very informative and the knowledge gained will definitely benefit me in my career. "

"Lunch, professional feel while being laid back, not being criticizing, including everyone in the group, LOTS of examples."

"There were plenty of exercises, which was helpful. Going through answers in the group provided some interesting discussion points, and flagged up some areas people commonly have problems with - I'll keep an eye out for them when I proofread!"

"All good thanks"

"Well structured course with interesting topics. Friendly and helpful trainer. Small class which was great. Very helpful in future!"

"Very informative course "

"Very patient-explained everything very well"

"great at ensuring that everyone was keeping up and relevant topics! Also great venue."