Training Courses

Defining a Digital Marketing Strategy

Two Day Course

Overview

Digital marketing is now an indispensable part of any business marketing strategy. This course will equip you with the confidence, tools and techniques to design and build the right digital marketing strategy for your business or organisation.

This course is offered as a private course to enable you to focus exclusively on your own business. By the end of the course, you will have a full understanding of how you can harness digital marketing and you will have created a digital marketing strategy for your business. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Get A Free Consultation & Quote

Course Outline

  • Introduction
    • Digital media marketing - the difference between marketing through digital media and traditional channels
    • The difference between digital marketing and social media channels

    Defining your goals
    • Assessing your current B2B and B2C activity
    • Defining your digital media goals - establishing clear and measurable goals in lead generation, sales, brand awareness, relationship building, marketing and customer service
    • Listening to your existing and potential customers
    • Social media workflows: awareness, landscape, database, capture

    Websites
    • What is the role of your website
    - lead generation?
    - sales?
    - branding?
    - promotion?
    - all four?
    • Analysing areas of success and weakness on your website
    • Looking at how online visitors use your site
    • Setting goals for your website performance
    • Costs and resource considerations

    SEO Marketing
    • Paid searches and natural searches
    • Selling a product or service online
    • Natural SEO - advantages vs costs
    • Pay Per Click - advantages vs costs
    • What is the optimum PPC/SEO marketing mix for your company?
    • Working within a budget
    • Optimising your website for maximum results
  • Email marketing
    • Email marketing principles - the role of Email Service Providers
    • Designing email marketing campaigns
    • Defining your email goals and measuring success
    • Increasing the number of emails opened and click through rates
    • Legal requirements of emailshots

    Social media marketing
    • Statistics and demographics of different social media channels
    • Company social media success stories
    • Assessing the potential of Twitter in your digital marketing strategy
    • Assessing the potential of Facebook in your digital marketing strategy
    • Assessing the potential of LinkedIn in your digital marketing strategy
    • Assessing the potential of YouTube in your digital marketing strategy
    • Blogging - benefits vs costs
    • Creating a strategic approach for social media for your company

    Mobile marketing and Apps
    • The growth of the mobile landscape
    • The use of Apps as a marketing tool
    • Using Apps as a service tool

    Writing a Digital Media Strategy for your company
    • Cost vs return for different digital channels
    • Maximising your budget and your resources
    • How to measure return on investment
    • Using Google Analytics to monitor your brand online

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 14054 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed14054
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Easy to understand, approachable, knowledgable. Excellent course!"

"Really friendly, welcoming environment. Knowledgeable teacher. Good food"

"Matt was very approachable and friendly"

"A laid-back but high-standard training. "

"Everything! Great trainer, very approachable and friendly."

"Thanks James. Content was great balance of theory,practice and ideas. Well delivered. Enjoyable and informative"

"Really well paced, learnt lots and lots of different skills for a beginners course, James was clearly really well prepared and we managed to complete all exercises. Really practical. "

"General atmosphere of the building, trainer was helpful, not patronising at all, pace of the course was spot on for a beginner"

"Keeping everyone on the same page and making people feel ok to make mistakes"

"Really good tutor who was really patient and had great tutorials"

"Comfortable and friendly environment. Great tutor."

"very well organized, great tutor"

"Great knowledge and pace. Really helpful tips and made it relevant to me and my learning style and what I would use it for. Helped being a one-to-one as it suited my pace better."

"It was a really good day altogether. Thanks. "

"Examples were relevant and enjoyable. Piers was super friendly and helpful. Great resource docs. Liked how Piers offered follow up. "

"Very friendly, informative course content"

"Great relaxed environment excellent teacher and nice food and refreshments at an accessible and light location"

"* Making the day relevant to all attendees, despite us coming from different backgrounds/industries * Spotting errors/gaps in our interview skills * Helping us work out how to ask good questions! * Really enjoyable, insightful experience"

"Friendly staff"

"Simon explained everything very thoroughly and gave us access to a dummy account so that I could get used to the interface."

"Thoroughly enjoyed the whole day. Excellent course, very knowledge trainer in a great environment. Thank you!"

"General knowledge of PPC; also friendly staff."

"Very clear and helpful"

"The course was thorough, clear, concise and at a perfect pace. "

"Explaining a wide range of different shortcuts, effects and tools"

"Everything, it was excellent!"

"Practical explanations and examples, good pace"

"Very knowledgable and useful training tailored to our needs "

"Good practice examples"

"Friendly"