Training Courses

Defining a Digital Marketing Strategy

Two Day Course

Overview

Digital marketing is now an indispensable part of any business marketing strategy. This course will equip you with the confidence, tools and techniques to design and build the right digital marketing strategy for your business or organisation.

This course is offered as a private course to enable you to focus exclusively on your own business. By the end of the course, you will have a full understanding of how you can harness digital marketing and you will have created a digital marketing strategy for your business. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Get A Free Consultation & Quote

Course Outline

  • Introduction
    • Digital media marketing - the difference between marketing through digital media and traditional channels
    • The difference between digital marketing and social media channels

    Defining your goals
    • Assessing your current B2B and B2C activity
    • Defining your digital media goals - establishing clear and measurable goals in lead generation, sales, brand awareness, relationship building, marketing and customer service
    • Listening to your existing and potential customers
    • Social media workflows: awareness, landscape, database, capture

    Websites
    • What is the role of your website
    - lead generation?
    - sales?
    - branding?
    - promotion?
    - all four?
    • Analysing areas of success and weakness on your website
    • Looking at how online visitors use your site
    • Setting goals for your website performance
    • Costs and resource considerations

    SEO Marketing
    • Paid searches and natural searches
    • Selling a product or service online
    • Natural SEO - advantages vs costs
    • Pay Per Click - advantages vs costs
    • What is the optimum PPC/SEO marketing mix for your company?
    • Working within a budget
    • Optimising your website for maximum results
  • Email marketing
    • Email marketing principles - the role of Email Service Providers
    • Designing email marketing campaigns
    • Defining your email goals and measuring success
    • Increasing the number of emails opened and click through rates
    • Legal requirements of emailshots

    Social media marketing
    • Statistics and demographics of different social media channels
    • Company social media success stories
    • Assessing the potential of Twitter in your digital marketing strategy
    • Assessing the potential of Facebook in your digital marketing strategy
    • Assessing the potential of LinkedIn in your digital marketing strategy
    • Assessing the potential of YouTube in your digital marketing strategy
    • Blogging - benefits vs costs
    • Creating a strategic approach for social media for your company

    Mobile marketing and Apps
    • The growth of the mobile landscape
    • The use of Apps as a marketing tool
    • Using Apps as a service tool

    Writing a Digital Media Strategy for your company
    • Cost vs return for different digital channels
    • Maximising your budget and your resources
    • How to measure return on investment
    • Using Google Analytics to monitor your brand online

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 12745 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed12745
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"V friendly trainer - made it all easy to understand"

"Real practical examples and hands on practice."

"Making video editing and filming more understand and less intimidating"

"Providing Q and A throughout the day and well structured"

"everything!"

"Simon was so knowledgeable and was brilliant at answering all of our questions. It was great to be able to use live examples of our work and really delve into everything."

"Course gave me a really good starting point and overall understanding of SEO and everything that entails"

"gave really good examples, put things in context and in a way that is easy to understand (especially for such a complex subject)"

"Training was excellent"

"We were well looked after and made to feel welcome."

"Great instructor, helpful and easy to understand. Examples where very useful to understand how and why elements of the programme work. I was apprehensive before coming to the course but i thoroughly enjoyed myself whilst being here and i have learnt alot of new skills. "

"Vicki was very knowledgeable, friendly and approachable. The course moved at the right speed, so we had enough time to focus on each section but did not spend too long on anything (so we didn't lose focus.)"

"Absolutely solid and up to date knowledge of the programme and it's intricacies and complexities"

"organisation, content, approachable staff, food"

"Environment is great. Equipment and software was good."

"Creating such a relaxed atmosphere. Everybody was so friendly and chilled which created an awesome vibe where learning was then made so easy. The food and refreshments were amazing and everybody was so friendly. Can't wait to come back for another course... it was worth the three hour car journey! Thank you! :) "

"The atmosphere is very presentable and makes you feel creative. Very professional place to do a quick and useful course! Will definitely suggest to friends."

"A pleasant environment makes all the difference so full marks from me"

"Matt was very flexible in his training methods which helped to address individual requirements but he also managed to include all others in these areas. Great training as always and I learnt a lot from it"

"The trainer was awesome, the facilities/environment were lovely and the food was tasty."

"Great instructor. At the start of the day Vicki asked me what I wanted to learn from the course, and she made sure I didn't leave until I'd been taught it."

"Course was organised well in the right amount of time for the content. Very nice learning environment. "

"Food was great, helathy and fresh, not too much junk food. "

"Another highly engaging, energetic and enjoyable course. Pretty sure it's the best I've been on"

"good environment, knowledgable trainer"

"Being really specific, knowledgeable and helpful"

"Friendly and knowledgable trainers"

"Very good hospitality"

"Trainer was very knowledgeable, very useful tips and links. "

"Simon was super generous with time and expertise!"