Training Courses

Defining a Digital Marketing Strategy

Two Day Course

Overview

Digital marketing is now an indispensable part of any business marketing strategy. This course will equip you with the confidence, tools and techniques to design and build the right digital marketing strategy for your business or organisation.

This course is offered as a private course to enable you to focus exclusively on your own business. By the end of the course, you will have a full understanding of how you can harness digital marketing and you will have created a digital marketing strategy for your business. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Get A Free Consultation & Quote

Course Outline

  • Introduction
    • Digital media marketing - the difference between marketing through digital media and traditional channels
    • The difference between digital marketing and social media channels

    Defining your goals
    • Assessing your current B2B and B2C activity
    • Defining your digital media goals - establishing clear and measurable goals in lead generation, sales, brand awareness, relationship building, marketing and customer service
    • Listening to your existing and potential customers
    • Social media workflows: awareness, landscape, database, capture

    Websites
    • What is the role of your website
    - lead generation?
    - sales?
    - branding?
    - promotion?
    - all four?
    • Analysing areas of success and weakness on your website
    • Looking at how online visitors use your site
    • Setting goals for your website performance
    • Costs and resource considerations

    SEO Marketing
    • Paid searches and natural searches
    • Selling a product or service online
    • Natural SEO - advantages vs costs
    • Pay Per Click - advantages vs costs
    • What is the optimum PPC/SEO marketing mix for your company?
    • Working within a budget
    • Optimising your website for maximum results
  • Email marketing
    • Email marketing principles - the role of Email Service Providers
    • Designing email marketing campaigns
    • Defining your email goals and measuring success
    • Increasing the number of emails opened and click through rates
    • Legal requirements of emailshots

    Social media marketing
    • Statistics and demographics of different social media channels
    • Company social media success stories
    • Assessing the potential of Twitter in your digital marketing strategy
    • Assessing the potential of Facebook in your digital marketing strategy
    • Assessing the potential of LinkedIn in your digital marketing strategy
    • Assessing the potential of YouTube in your digital marketing strategy
    • Blogging - benefits vs costs
    • Creating a strategic approach for social media for your company

    Mobile marketing and Apps
    • The growth of the mobile landscape
    • The use of Apps as a marketing tool
    • Using Apps as a service tool

    Writing a Digital Media Strategy for your company
    • Cost vs return for different digital channels
    • Maximising your budget and your resources
    • How to measure return on investment
    • Using Google Analytics to monitor your brand online

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 13103 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed13103
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Really knowledgable and helpful about the whole course, with great support and materials to go home and look up"

"it was very good"

"Really relevant materials used. Piers adapted the day to suit our needs and it was really useful to be able to bounce ideas off him and the other course attendee."

"Knowledge, refreshments, food and facilities were all very good!"

"Very friendly environment and trainer, who was clearly enthusiastic about what she was teaching. "

"All staff are very friendly and helpful. Great learning environment & great lunch!"

"Good course, instructor very good"

"Welcoming,hospitality,refreshment & inspiring bright spaces with excellent tuition"

"All was great :)"

"nice environment, engaging trainer"

"Simon was excellent: knowledgeable, enthusiastic and responsive to all questions. Recommend him very highly. Also, the welcome at the start of the day was friendly and efficient."

"Clear and informative, good communication. "

"Overall a great place to learn"

"Explaining things well with good examples. "

"The course was organised and good fun! Thanks a lot!!"

"Knowledgeable staff, friendly and helpful. Pleasant building interior. Frequent breaks also useful. Lots of information given about where to find resources for the future. "

"Teacher and food were amazing"

"concepts very well explained and style of teaching is great!"

"very useful course, addressed all required areas and trainer was excellent at making sure he covered everything we needed."

"Clear at explaining, and friendly. The food was also really nice. Easy location to get too"

"Friendly, approachable, knowledgable... well fed and watered!"

"it was all boiled down to very digestible, bite-sized pieces of info good examples that can be put straight into practice "

"Very pleasant staff and environment"

"Great learning environment and very patient instructor"

"I enjoy the relaxed atmosphere. The trainer was knowledgeable and willing to answer questions, kept the course interesting and humorous at parts"

"Course structure was very good learning curve not too big"

"Pitched well at my level. Was glad we covered some more 'advanced' features as i thought they were useful and within my ability to understand. "

"Timing and format were excellent. The content and files provided gave a good range of examples to work from. Refreshments and atmospher were also great. Rob is very approables and made easy to ask question and solve problems that appeared through the day. Thank you. "

"Great examples, engaging, felt I learnt a lot!"

"Great approach to the subject"