| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £249 + VAT save £150 | |||
| London Bridge | £279 + VAT save £120 | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT |
Section one
Understand language, personality and tone of voice
• Good and bad examples of creative business writing
• How you can reflect the personality of your organisation through the words you choose
• How different words project different personalities
• Recognise the different tones within the English language
• Use of active and passive sentences
• Practical exercise
Writing for an audience
• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)
• How to pick a structure that suits your audience and your message
• Generating ideas
Section Two
• Practical writing exercise
Section Three
Grabbing your audience's attention
• Creative headlines and intros
• Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)
• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)
Developing your skills further
• Overcoming writer's block
• Writing concisely
• How to spot unnecessary words, sub-clauses, sentences and paragraphs
Section four
• Practical group writing exercise
Questions and answers
"Piers delivered a really well thought through and engaging workshop, and provided real life examples which are immensely helpful. Breaks were well timed and good length. Activities in the afternoon worked well to keep post-lunch engagement. Thanks Piers!"
