Writing for the Web Intro Course
Writing for the Web Intro Course
Key Learning Points
Key Learning Points
- Adapt your writing style for online readers
- Front-load key messages for skimmers
- Structure content using headings and signposting
- Write calls to action that drive clicks
- Apply SEO essentials including keywords and meta tags
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous web writing experience to attend our Writing for the Web course.
Who is this course for?
For marketers, content writers, web editors and communications professionals who create content for websites, blogs or intranets. No prior web writing experience required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 15th Sep 26 | Tue | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 13th Nov 26 | Fri | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 15th Sep 26 | Tue | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 13th Nov 26 | Fri | Online | Available | £399.00 | £399.00 + VAT |
Course Dates
15th Sep 26 (Tue)
13th Nov 26 (Fri)
Course Outline
Understanding Online Reading Behaviors
How online reading differs from print, and its impact on layout and language
Techniques to engage skimmers with clear structure and signposting
Front-loading exercise: placing key messages up front
Group feedback and idea-sharing session
Structuring Digital Content for Clarity and Impact
Structural formats for short and long-form content
Chunking techniques for scannable, digestible copy
Group discussion: editorial strategies for target audiences
Repurposing long-form content exercise
Peer review and feedback session
Optimising Content to Attract, Engage, and Convert
Writing to drive clicks and keep readers engaged
SEO essentials: keywords, character limits, and mobile considerations
Good vs bad meta titles and blurbs: examples and discussion
Writing teaser copy to boost traffic to evergreen content
Copy optimisation and reader hook exercise
Peer review and feedback session
Career paths
Roles this course supports
People training on Writing for the Web Intro often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
Further Reading
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