Skip to main content
Writing for the Web Intro Course

Write web content that engages readers and performs well in search on this one-day course.

Covering online reading behaviour, page structure, calls to action, SEO essentials and mobile writing.

424

Reviews

9.6

Satisfaction

100.0%

Recommend

Writing for the Web Intro course

Writing for the Web Intro Course

Writing for the Web Intro Course

Write web content that engages readers and performs well in search on this practical one-day course. You'll learn how online reading behaviour differs from print and how to adapt your style accordingly, how to front-load your key messages, how to structure content for skimmers using clear headings and signposting, how to write calls to action that drive clicks and conversions, how to apply SEO essentials including keywords, character limits and meta descriptions, and how to optimise your writing for mobile readers.

One Day

10:00 - 16:30 UK Time

Key Learning Points

  • Key Learning Points

  • Adapt your writing style for online readers
  • Front-load key messages for skimmers
  • Structure content using headings and signposting
  • Write calls to action that drive clicks
  • Apply SEO essentials including keywords and meta tags

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You need no previous web writing experience to attend our Writing for the Web course.

Who is this course for?

For marketers, content writers, web editors and communications professionals who create content for websites, blogs or intranets. No prior web writing experience required.

Course Dates

Course Dates Days Location Places RRP Discount You Pay
15th Sep 26 Tue Online Available £399.00 £50.00 £349.00 + VAT
13th Nov 26 Fri Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
15th Sep 26 Tue Online Available £399.00 £50.00 £349.00 + VAT
13th Nov 26 Fri Online Available £399.00 £399.00 + VAT
Media Training Ltd

Request a quote for Writing for the Web : Introduction

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

15th Sep 26 (Tue)


Location:Online

Places: Available

RRP: £399.00

Discount: £50.00

You Pay: £349.00 + VAT

13th Nov 26 (Fri)


Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

Understanding Online Reading Behaviors

How online reading differs from print, and its impact on layout and language

Techniques to engage skimmers with clear structure and signposting

Front-loading exercise: placing key messages up front

Group feedback and idea-sharing session

2

Structuring Digital Content for Clarity and Impact

Structural formats for short and long-form content

Chunking techniques for scannable, digestible copy

Group discussion: editorial strategies for target audiences

Repurposing long-form content exercise

Peer review and feedback session

3

Optimising Content to Attract, Engage, and Convert

Writing to drive clicks and keep readers engaged

SEO essentials: keywords, character limits, and mobile considerations

Good vs bad meta titles and blurbs: examples and discussion

Writing teaser copy to boost traffic to evergreen content

Copy optimisation and reader hook exercise

Peer review and feedback session

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

Further Reading

5 Reasons Your Emails Are Not Getting A Response

If your emails are not getting replies, the problem is usually fixable. Here are five common reasons your emails get no…

7 Ways You Can Easily Improve Your Checkout Conversion Rate

The checkout conversion rate is what a business's success will be judged on. Learn 7 ways you can easily improve the…

Can AI improve my writing and make me more productive?

There are a whole range of AI powered writing assistants out there that quickly and easily generate content for you. We…