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SEO Intro | Training Course

Learn to improve how your website ranks with major search engines such as Google.
Get taught practical, proven tips and techniques from SEO experts.

MARKETING SPECIALISTS | SEO TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
London Bridge £279 + VAT save £120
Online £249 + VAT save £150
London Bridge £329 + VAT save £70
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

SEO Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Setting your SEO goals
  • Measuring website performance
  • Optimising page structure and landing pages
  • Effective keyword research for SEO
  • Creating a linking strategy
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 336 reviews

Introduction

• What is SEO

• How do you rate your website SEO?

• How SEO has changed


Getting Started with SEO

• What makes a good website?

• Indicators of good performance.

• Setting goals for your pages.

• Organic search vs SEM


Search Engine Friendly Pages

• Pages for navigation vs pages for search

• Key elements of a searchable page

• Cornerstone content

• What is a landing page and why is it important?

Keywords

• What is a keyword

• Creating keyword groups

• Long tail keywords

• Keyword tools

• Creating a keyword cloud


Content and Structure

• Using keywords to create searchable content

• Keywords in H1, H2, Alt tags

• Effective page layout

• The importance of relevance in search

• Effective use of internal and external links


Managing and Marketing your website

• Google Analytics

• Mobile friendly and fast

• Using Social Media

• Why Blogging matters


Questions and answers

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"Taking enough breaks that allows info to sink in"
Techair
1st May - SEO : Introduction

Latest Reviews
SEO : Introduction
"Links through to and recommendations for other websites/tools was really helpful and definitely something I'll be using going forwards. Thank you!"
Royal College Of Anaesthetists
  • 1st May
SEO : Introduction
"It was a really nice course to get the basics on SEO and the trainer was great! I've also learned tools and platforms to make the SEO strategy of my organisation easier."
King's College London
  • 3rd April
SEO : Introduction
"Great information, very knowledgeable, expert in field, great examples which made understanding easy, went above and beyond to help."
TB Cardew
  • 21st March