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Content Marketing | Training Course

Create engaging content that attracts and interests your target audience.
Learn how to maximise reach, retain your audience and improve engagement.

SMALL COURSE SIZES | MARKETING EXPERTS | LONDON LOCATION | ONLINE COURSE AVAILABLE

  Course Dates Venue   Price  
Online £249 + VAT save £150
London Bridge £279 + VAT save £120
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Content Marketing | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Content marketing essentials
  • Identifying your target audience
  • Creating a comprehensive content strategy
  • Leveraging emotions to drive behaviours
  • The power of storytelling
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 131 reviews

Session 1: Introduction to content

• What is content marketing? Examples of content marketing

• Benefits and disadvantages of content marketing

• Why content marketing works

• Exercise - Brand brainstorming

Session 2: Laying the foundations

• The importance of storytelling in content marketing

• How to cultivate meaningful interactions through content

• How to Identify your audience

• Exercise - Identifying your audience

• Discussion - How content works for your audience

Session 3: The next steps

• The fundamental importance of emotion in driving behaviour

• Creating an effective strategy

• How content can meet business needs

• Repurposing existing or future content

• Exercise - Repurposing your content

Session 4: Types of content and how they can work for you

• Blogs

• Video

• Infographics

• Interviews

• Social Media

• Topic brainstorm + workshop of existing content

Questions & Answers

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"Very friendly and welcoming. I really enjoyed working with the people on my course. The trainer was brilliant and brought the course to life! Thank you."
MCS Rental Software
22nd April - Content Marketing

Latest Reviews
Content Marketing
"A great learning environment, great food , engaging trainer"
Sandybeauty And Aesthetics
  • 22nd April
Content Marketing
"It was a very interactive and fun session. Mike was very funny and engaging and made the session very fun!"
True British Spirit
  • 8th December
Content Marketing
"The explanations were excellent, we were able to go through very relevant examples and discuss opportunities. Questions were encouraged and the course was able to help get my ideas into action points and how they connect."
Frontiers Scientific
  • 14th November