Blogging Course
Key Learning Points
Key Learning Points
- Define your niche and identify your target audience
- Generate a consistent flow of blog ideas
- Structure and write engaging, readable posts
- Use SEO techniques to attract readers and rank
- Promote your blog via social media and email
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous blogging experience to attend this course.
Who is this course for?
For business owners, marketers, content creators and anyone who wants to start or improve a blog for personal branding or business growth. No prior blogging experience required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
Course Outline
Introduction
Why you should blog/ why blogging is good for business
Blogs as a marketing and sales tool
The role of blogs in digital marketing
Ingredients for a good blog
Using blogs to build a profile and thought leadership
Attracting new visitors and readers
Defining your company's blogging goals
Defining your audience?
What will they want to read about?
What do you want them to think, feel or do having read your blog?
Developing a strategy for your content
Building a content calendar
SEO Basics
How readers read online
Choosing keywords for readers and search engines
Writing for readers not robots
Incorporating keywords and links in your writing
Writing your blog
What bloggers can learn from journalists
Evergreen content
Questions and answers
This course is only available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
Career paths
Roles this course supports
People training on Blogging often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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