AI for Paid Ads Course
AI for Paid Ads Course
The course uses Google Ads, Meta Ads, ChatGPT, Claude and Copilot, and you'll leave with a practical workflow you can apply immediately.
Key Learning Points
Key Learning Points
- Understand how AI is changing paid marketing
- Write high performing ad copy for Google and Meta
- Use AI to improve landing pages
- Create ads and variations at scale without losing quality
- Safe, ethical and compliant AI usage
Understand how AI is changing paid marketingIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
We use ChatGPT Plus, Claude, Copilot, Google Ads and Meta Ads during this course. You will need basic knowledge of marketing principles to attend.
Who is this course for?
For paid media marketers and PPC professionals who want to use AI to create better campaigns. Basic marketing knowledge and some familiarity with Google or Meta Ads is helpful.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 3-4th Aug 26 | Mon-Tue | Online | Available | £549.00 | £100.00 | £449.00 + VAT | |
| 16-17th Nov 26 | Mon-Tue | Online | Available | £549.00 | £50.00 | £499.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 3-4th Aug 26 | Mon-Tue | Online | Available | £549.00 | £100.00 | £449.00 + VAT | |
| 16-17th Nov 26 | Mon-Tue | Online | Available | £549.00 | £50.00 | £499.00 + VAT |
Course Dates
3-4th Aug 26 (Mon-Tue)
16-17th Nov 26 (Mon-Tue)
Course Outline
AI in Modern SEO
How search and discovery are changing with AI
AI in Modern Performance Marketing
How ads platforms use AI already (bidding, targeting, creative)
What marketers need to do differently in an AI-first ad world
Where AI helps and where human expertise still wins
Campaign Foundations & Strategy with AI
Translate business goals into campaign structures
Audience insight, segmentation and messaging prompts
Build strategic briefs with positioning, angles and objections
Creative Ideation & Ad Concept Development
Generate campaign angles, value props and hooks
Turn product features into emotional and benefit-driven messaging
Create UGC scripts, scroll-stoppers and storyboards with AI
Copywriting for Ads at Scale
Write high-performing ad copy for Google and Meta
Variations for headlines, primary text, CTAs and ad formats
Tone control, clarity, brand language and compliance prompts
AI-Enhanced Ad Creative: Images & Video
Concepts and moodboards for creatives and editors
AI-supported video scripts, shot lists and voiceover guides
Safe and ethical use of AI imagery for ads
Audience Targeting & Signal Building
Build audience profiles and intent segments using AI
Feed platforms better signals for broader targeting success
Align creative angles with audience psychology
Landing Pages & Conversion Funnels
Draft landing page copy and hero sections with AI
Objection-handling, social proof and benefit framing
Create funnel flows for awareness, click, conversion and retention
Experimentation & Testing Frameworks
AI-assisted test planning and hypothesis creation
Creative testing templates and variant generation
Stop / scale / iterate decision prompts
Google Ads with AI Support
Keyword and search intent prompts
Responsive Search Ads drafting and expansion ideas
Account clean-up guidance (match types, negatives, SKAG vs consolidation)
Smart bidding hygiene and automation alignment
Meta Ads with AI Support
Creative frameworks: hooks, problem-solution, testimonial, demo
Variation generation for feed, Reels and story formats
Scaling strategies: broad audiences, ASC, CBO tests
Copy + creative prompt templates for Meta campaigns
Analytics, Reporting & Decision Making
Translate performance data into plain-English insights
Diagnose issues: CTR, CPC, CPA, CVR, ROAS, frequency, fatigue
Weekly performance summary prompts and improvement plans
AI Safety, Accuracy & Compliance in Ads
Avoid false claims, prohibited content and compliance pitfalls
Keep brand tone genuine, avoid generic AI language
Safe workflows: privacy, data, sign-off and approvals
Project: Build an AI-Powered Performance Campaign
Create a full funnel campaign concept
Draft ads for Google and Meta
Build landing page copy and UGC scripts
Create a testing plan and optimisation checklist
Present back for review and feedback
Career paths
Roles this course supports
People training on AI for Paid Ads often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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