Training Courses

Writing Emailshots That Sell

One Day Course

Overview

Emailshots can produce amazing results. They can drive up traffic, generate phone calls, create enquiries, make sales or end up straight in the trash.

Writing emailshots is a very specfic skill. This course will provide you with the skills to produce must-read emails that command attention - from the subject line to the call to action.

This course can also be booked on a private basis which allows you to work on your own emailshot during the course if you wish. No previous experience is required.

Public Course Dates & Pricing

Course DatesLocationPriceStatus
SOLD  OUT SOLD  OUT

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT

    Free Consultation

Course Outline

  • Introduction
    • The benefits of emailshots: cost-effectiveness, volume, reach and links
    • Why some emailshots work and others do not
    • How people respond to emailshots, and how to second guess their reactions

    Defining your emailshot goals
    • Who are your target audience?
    • What do you want to achieve?
    • Defining your message
    • When to send your emailshot

    The Subject line
    • Why the subject line is so important
    • Dodging the spam filter: words and phrases to avoid
    • How to maximise the chances of a reader opening your email

    Writing impact grabbing headlines
    • The importance of a headline
    • How readers read emails
    • Why your headline must lead with key words and benefits
    • The differences between print and emailshot headlines
    • Using headline length and word order for maximum impact
  • Writing body copy that sells
    • Identifying your big idea
    • Planning what to include and what to leave out
    • Choosing the right structure
    • Using sentence and paragraph structures to make your e-shot compelling
    • Creating the right tone and voice
    • Deciding whether to make it personal or use the scattergun approach
    • Building your copy from the top down
    • Using bullet points and lists
    • Editing your emailshots

    Working with images
    • Choosing the right images for maximum impact
    • Faces: when to use the personalized approach
    • Keeping images relevant and avoiding irritating gimmicks

    Before you send
    • Proofreading your emailshot
    • Checking the basics: date, subscriptions and contact details
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 7480 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed7480
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Pace and examples all very good "

"Good examples, tailored to our needs"

"Just very good environment and food and excellent trainer"

"engaging, informative and loved the food! "

"Tom was very knowledgeable, fun and interactive. "

"Well articulated for level of student, well organised and a good level of insight without overload. "

"Clear, Concise & easy to follow "

"Very knowledgeable and trainer, course was fun and informative"

"The knowledge of the trainer was really good, he was amazing at explaining how to use the camera, how to set it all up etc. The food was also very nice, and the staff was really friendly. Great job!"

"Our trainer Matt was very patient and very knowledgeable. We learnt a lot to transferable skills to take back to the office."

"Really patient and allowed us time to work on real-life examples. Feel like I've learnt so much in just two days! "

"Good pace, examples and relevance/ application on the job - very well delivered and easy to digest. "

"Thorough and knowledgeable teacher, friendly approachable environment, great variety of lunch"

"Really good at reading our facial expressions and knowing when we needed something covered again or more support."

"Explaining complex details clearly "

"Excellent training course. Have learnt so much! Trainer was very patient (!) and able to adapt to needs of group, with good sense of humour - much needed. Thanks!"

"All staff very friendly. Trainer approachable and easy to communicate with. "

"The set-up was great, fab food and drink. The staff were all very friendly and our trainer was lovely."

"All elements were great - Doug provided a really good introduction to Quart and the breaks, refreshments and facilities were all really nice. Thank you."

"Friendly, approachable, good location and amenities "

"The trainer was really great and approachable. "

"Very friendly, lovely environment, relaxed atmosphere"

"Great teaching, great environment"

"Communication, making us feel very welcome in a nice environment."

"Food. Learnt loads about expressions. Intense but good."

"very well explained course, Time taken to allow us to understand. "

"Preparation, Knowledge, Lunch, Approachability, "

"Making the course to suit me - thank you!"

"Great training and venue"

"Amazing course - Extremely happy! Wish I had done this, and other Microsoft Office courses, year ago. Also very impressed you offered me a car parking place for the day. Thanks!"