Training Courses

Search Engine Optimisation : Introduction

  52 reviews

One Day Course


This course is designed to provide you with the strategies, tools and techniques that you need to improve how your website ranks with the major search engines including Google.

This course covers practical and proven techniques which will help you boost your position in search results and will improve your website profile and visitor numbers. This is a beginners course. You need no previous technical or SEO experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Introduction
    • What is Search Engine Optimisation (SEO)?
    • How is your organisation doing?
    • How pages are indexed
    • How SEO has changed - Google Panda and Penguin

    Key Performance Indicators (KPIs)
    • Keyword rankings
    • Traffic volume - quantity vs quality
    • Organic vs Pay Per Click (PPC)
    • Return on investment

    Constructing search engine friendly pages
    • Structured markup
    • The role of metadata
    • Building effective landing pages
    • Identifying problems with pages
    • Monitoring traffic flow
  • Organic search
    • Keyword search and suggestion tools
    • Why some keywords are better than others
    • Analysing keyword density
    • What is good keyword density?
    • Quality keywords not quantity
    • Keyword phrases and theme phrases
    • Implimenting keywords into content

    Search Engine marketing
    • Popularity and link equity explained
    • Effective use of social media
    • Linking to other sites
    • Site structure and internal linking

    Defining a plan for your company or organisation
    • Key SEO tools
    • Setting SEO objectives
    • Monitoring your web stats
    • Maintaining your position
    • Latest Google Webmaster Central developments

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 7446 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed7446
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Good pace, good amount of information, surprisingly engaging"

"Answering specific questions, offering lots of additional tips, being friendly hosts."

"Simon was extremely knowledgeable and helpful, being able to answer everyone's questions and provide helpful examples and further reading which is highly beneficial. A very educational and thorough course which I'd highly recommend, especially to those within marketing!"

"Simon is a great trainer, very knowledgeable and relaxed! I will definitely recommend this training to everyone who wants to learn about SEO, and also to those who already use it. He can answer to any questions and difficulties anyone may have. A great experience overall, lunch was amazing and stuff so friendly! "

"It was a great experience. I felt that I learnt lots, Simon was interesting to listen to and really helped with all individual queries, and was even happy to sidetrack slightly to make sure that something made sense to you. He had great knowledge. Lunch was also delicious and the whole day was run smoothly. "

"Friendly, engaging, good processes"

"Overall it was a good experience to attend this class. Engaging manner of talking about technical things helped to understand the content of the course better."

"I liked that we went around and discussed what we all want to get out of the course. We were also able to ask any questions and discussed some out our questions with Simon in the break. I like that the class was kept small with only 6 people - it really helps to be comfortable throughout the course, especially when asking questions."

"Nice team and great trainer"

"Very well articulated training. Simon answered all of my questions in a simplistic, easily absorbable way and we covered a lot of useful information. I enjoyed learning SEO! "

"The trainer Simon was superb. Informative, clear and patient. I enjoyed the class immensely and feel it certainly delivered on what it promised."

"Explaining each point in great detail and answering all questions with helpful examples, I learned a lot and would be interested in an advanced course."

"Lots of knowledge, some good simple tools that we can use for ours and others webpages. Friendly and great environment! "

"Extremely knowledgeable and very bespoke - small class meant we could focus on real-life issues "

"Very friendly"

"Using real life examples to explain key details. Furthermore the details were not rushed and you are able to digest the information. Also well spaced breaks. "

"Small class size. Tailoring the course to the participants' needs."

"Very friendly and helpful staff."

"Providing a comprehensive course."

"Simon was very well prepared and gave a lot of amazing tips how improve the website's content, SEO & verify possible options. "

"The lunch!"

"Good knowledge of the subject, backed up by great examples to aid understanding."

"Great knowledge, really nice relaxed environment"

"really informative"

"Very good at looking at our own websites and suggesting real examples of how we could improve our search ranking"

"Lovely training centre itself (lots of tea!). I got lucky because I accidentally got a one-on-one session, so the training was very tailored and really useful - good action points."

"Knowledgeable and very exhaustive relevant information"