Training Courses

Media Training for TV and Radio

  1 reviews

One Day Course

Overview

Getting your message across successfully on television and radio is crucial in today’s media driven world. This unique course simulates the real thing - lights, microphones, journalists, awkward questions and tension so that when it comes to a real interview, you’ll know exactly what to do. This course covers the broadcast media, we offer a separate specialist course covering skills for being interviewed by publications.

The course includes a telephone interview for print media, a radio interview, a ‘live studio’ television interview and a ‘down the line’ television interview. This course is a combination of real, informed advice from media experts and practical interview experience and has been designed to help you define, refine and deliver your story.

This course is delivered by an extremely experienced journalist with many years of experience covering stories on a local, national and international level. As a result, the tutor brings a wealth of media experience and expertise to help you project exactly the right image and message. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £1750 + VAT

    Get A Free Consultation & Quote

Course Outline

  • MORNING SESSION

    Introduction
    • Media interviews - ordeal or opportunity?
    • Three core building blocks: clarity, confidence and control

    Understanding news values
    • What makes a story?
    • Who is the audience?
    • Why some stories are featured and others are not
    • How to make your message relevant
    • Identifying key messages relevant to your area of expertise
    • The bottom line
    • Establishing up to 5 key messages

    Interview techniques
    • Dealing with difficult questions
    • Moving on to positive ground
    • The ABCD formula:
    - Answer
    - Acknowledge the question
    - Build a bridge
    - Take control
    - Dangle information designed to steer the journalist away from negative territory
    • How to deal with crisis situations
    • The three Rs: reason, regret, remedy
    • How to show concern without necessarily accepting responsibility
    • Legal implications

    The Telephone Interview
    This interview is designed to give you the opportunity to steer the story, guide the journalist and establish some pithy quotes. This is an interview given for print media.
    • Preparation for a telephone interview
    • The interview(s)
    • Playback and critique of interview

    The Radio Interview
    This interview is designed to tailor your message to broadcast (not print) media
    • Preparation for a radio interview
    • The interview(s)
    • Playback and critique of interview

    Questions and answers
  • AFTERNOON SESSION

    The ‘Live Studio’ television interview
    This interview is designed to improve television presentation techniques and covers:
    - Do’s and don’ts of television
    - Understanding the medium and its limitations
    - Relaxation exercises
    - What to wear
    - Facial expressions
    - Breathing
    - Voice projection
    • Preparation for a three minute television interview
    • The studio interview
    • Playback and critique of interview

    Soundbites
    • How to use soundbites
    • Soundbite examples
    • Preparing soundbites
    • Delivering soundbites
    • Test soundbite interview
    • Critique of interview

    The ‘down the line’ interview
    This interview will highlight the techniques required for dealing with down the line television interviews facing only a camera in a remote studio.
    • Preparation for a two minute ‘down the line’ interview
    • The interview
    • Playback and critique of interview

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 7525 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed7525
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"Ambience of venue and friendly reception. Food was good and I felt the undertaking was refreshingly direct. Very professional all around -congratulations."