Web Writing courses London

Writing for the Web

This introductory course looks at how people actually read copy online and how you need to prepare, write and edit your copy to meet that reality.

The course is editorial rather than technical in emphasis and will cover the principles and techniques involved in getting text right for an online environment.

You are encouraged to bring in examples of your own work in order to put together your own strategy for writing online copy that works.

outline | pricing | dates | booking

Writing for the Web - Advanced Techniques

Designed for those who already have some experience of writing online copy, this course covers how to formulate a digital engagement strategy, how to develop an online voice for your brand and highlights advanced techniques for producing targeted, relevant copy.

The course also addresses how to structure your content to improve usability and search engine optimisation.

This course is editorial rather than technical in emphasis. If you want to tailor the content to your exact requirements, you are welcome to do so.

outline | pricing | dates | booking

Blogging For Business

Many companies use blogs as an essential part of their digital marketing strategy to humanise brands and to drive new traffic to their website.

This one day Blogging for Business course is designed to help you define your goals, create a short and long term strategy for your blog, and teach you how and what to blog about - vital skills if your blog is to be a success.

outline | pricing | dates | booking

Writing Digital Newsletters (or e-zines)

Digital newsletters (or e-zines) are a powerful, cost effective way to communicate with your customers and potential customers and promote your company and products.

This one-day course will teach you to write well written, well targeted digital newsletters which promote your brand and are valued by your readers.

The course uses a combination of practical exercises and theory to help you build a dynamic editorial strategy and teach you to write articles and features for your e-zine that will engage your customers and promote your company.

outline | pricing | dates | booking