Infographics Storytelling Course

Find and tell the story in your data on this one-day infographics storytelling course.

Covers research, data selection, infographic styles, calls to action and design briefs.

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Infographics Storytelling course

Infographics Storytelling Course

Infographics Storytelling Course

In this hands-on Infographics course, you'll learn how to tell a story with data. Discover how to transform complex information into appealing infographics that will captivate and engage your audience.

On our one day course you'll gain skills in journalism, storytelling, and data analysis, enabling you to create successful infographics that tell a clear story. Learn how to research topics and find data, create a narrative with a call to action, and how to integrate infographics into your marketing strategy.

This beginner friendly course is ideal for those working in Comms, Marketing, Journalism, or Research.

Pair this course with our Infographics Design and Creation course to learn how to build the infographics you've planned using Adobe Illustrator.

Duration icon

One Day

Timings icon

10:00 - 16:30 UK Time

  • Key Learning Points

  • icon Identify the story hidden in your data
  • icon Choose the right infographic style for your message
  • icon Research and find compelling data and angles
  • icon Write a call to action that drives engagement
  • icon Avoid the most common infographic pitfalls

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You need no previous experience to attend this course.

Who is this course for?

Suited to journalists, marketers, researchers, PR professionals and communicators who need to present data and information in a clear, engaging visual format. No prior design experience required.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Private & team training. This course is not on our public schedule at the moment. You can still request a bespoke quote below — we’ll contact you with dates and pricing.
Media Training

Request a quote for Infographics : Storytelling

This course is offered as private, bespoke or team training at our centre, live online or at your venue.

You can customise the outline, have a group where it's just your team or enjoy a one-to-one session with an expert.

Fill in the form below and our team will get in touch with pricing and helpful advice.

Course Dates

Course Outline

1

Introduction

  • What is an infographic?
  • What makes a successful infographic?
  • Balanced branding: how infographics work best as marketing tools
  • The infographics as an integrated element of your company's digital marketing strategy
2

Common Infographic styles

  • Diagram Infographics
  • Process Infographics
  • Chart Infographics
  • Timeline Infographics
  • Best practice for data presentation
3

Getting good ideas

  • Researching topics for different infographic styles
  • Finding the best data
  • Defining and refining your angle
4

Telling the story

  • Infographic content as journalism
  • Structuring the narrative
  • What's new or different?
  • Reliable data: using statistics and facts to support the story
  • Brief but never dull: the art of concise reporting
5

The Call to Action

  • The core message of your infographic
  • Your audience: who wants to know?
  • Compelling content: revelations, shared practical advice and engaging questions
  • Capturing emotions: how to write attention-grabbing headlines and other sells
6

Avoiding common pitfalls

  • Weak, old or non-existent stories
  • Inaccurate or out-of-date data
  • Over-branding
7

The design brief

  • Visualising the story
  • Standing out from the crowd
8

Questions and answers

  • This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

Further Reading

How To Use Visuals To Improve Your Infographic Design

How To Use Visuals To Improve Your Infographic Design

Infographics use visuals to communicate information quickly and clearly, which makes them an effective content…

7 Tips To Get Ahead In Your Design Career

7 Tips To Get Ahead In Your Design Career

Getting started in the design industry can be challenging. With hard work, determination, and these tips, you will get…

The 10 Best Free Handwriting Fonts

The 10 Best Free Handwriting Fonts

Take a look at the 10 best free handwriting fonts created by professional designers. Use these for invitations…