Training Courses

Generate New Business with an Effective Web Strategy

One Day Course

Overview

The web is the most powerful and cost-effective sales and marketing tool available.

In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay.

This one day seminar will show you how to assess your existing website and web presence and set realistic objectives.

You will explore the various options available to increase turnover: online advertising, creating a market presence, search engine marketing and how to create email campaigns.

Having looked at the possibilities of each option you will define a strategy to achieve your company objectives.

This seminar has been specifically designed for the owners and senior managers in businesses who do not employ dedicated web marketing professionals but who want to implement an effective web marketing strategy as an efficient, cost-effective way to generate new business.

By then end of the seminar you will have created a marketing campaign for your company and an Action List. You need no previous experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus
SOLD  OUT SOLD  OUT
SOLD  OUT SOLD  OUT

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Assessing your situation
    • An overview of your market
    • Assessing it's current online status
    • Defining your customers
    - Who are they?
    - What is their spending pattern?
    • Understanding both existing and new customers
    • Assessing your current position
    • How functional is your website

    What are your objectives
    • Defining your goals for your website
    • Using your website as a sales tool
    • Generating new business from existing clients
    • Generating business from new customers

    Defining a strategy and tactics
    • What do you wish your website to do
    • Is it a stand alone sales tool, a call to action or information
    provider
    • Understanding your different target markets
    • How to use the web and your website to reach them

    The Online Mix
    • Online Advertising
    - When to use banner ads and when not to
    • Banner ad sizes (Full, Skyscraper, Micro button,Vertical banner, etc)
    • Using Rich Media
    • Examples of effective Rich Media
    • Interstitial advertising
    • Emailshots
    • What makes a good Emailshot
    • Generating new business and repeat business
    • What to say
    • When to send emailshots
    • 3rd Party emailshot solutions
    • Purchasing lists vs generating your own
    • Legal requirements
  • Search Engine Marketing
    • How customers use search engines
    • Using Google AdWords
    • Picking keywords for a campaign
    • Pay per click
    • Optimising your website for search engines
    • How search engines work
    • Where are you currently listed?
    • How to improve your ranking

    Other (including Web 2.0)
    • User generated content
    • Viral Marketing
    • Blogs, Forums, etc
    • Sponsored links and affiliates

    Generating a Marketing Campaign and an Action List
    • Developing a campaign for successful online advertising
    • What will work for me:
    - Setting realistic budgets
    - Setting realistic goals
    - Setting realistic timescales
    • Creating and implementing your own Action List

    Control
    • Measuring Actions against Goals
    • How to assess success
    • Assessing a campaign using online tools
    • Testing and improving
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 7446 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed7446
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Course was well-delivered and well-paced"

"everything but especially giving time for questions and discussions slightly outside of the planned training but still keeping to time. "

"Clear, relevant information presented in an interesting way. Class was a good size and the subject enjoyable. The staff was very hospitable."

"Very knowledgeable, easy to follow along, great resources, great facilities. Smashing lunch!"

"Tom was good at being able to handle ad-lib questions that enabled us to deep dive into some areas that were of particular interest to me."

"Explaining the work and how to find the easiest way in Keynote."

"very clear and undertsanable throughout . cheerful and happy teacher that kept you engaged "

"Excellent course content. Engaging course, on which I learnt a lot."

"Very knowledgeable trainer, very engaging with good examples. Small class size. Great lunch and facilities."

"course structure, examples, explanations, the food! instructions on getting here, general communication."

"Great space, friendly, approachable - top marks."

"Like the small classes, tutor was great - very knowledgeable, good mix of theory and practical"

"The information was clear, the day was well organised. Thank you"

"Reading the review and actually taking into account the comments! Thank you so much for the gluten and lactose free biscuits!"

"Very clearly explained, thank you! "

"The course was exactly what i expected. All areas needed were covered. I feel like i can now create website. Ivan was a great and knowledgable teacher!"

"Facilities and catering is great, staff and trainers friendly"

"I had used the software before but still learned a lot. Great workflow examples"

"Very knowledgeable tutor, lots of really helpful stuff to takeaway. Good examples to practice and learn with."

"The small size of the group was great. too many gore than 5 would have made it much larder to progress"

"Enjoyed the course, including the environment. "

"Everything was really well organised, I was really impressed at the quality of the course and the refreshments. I feel like I have gained great skills that I will find really useful - thanks Kate!"

"Allowing the class to get on and try and figure things out for themselves. being on hand when anyone had questions and not trying to dictate and set a certain pace for the class"

"Structure of the two days was very good - good pace and great explanations - lots of time to experiment and embed our learning."

"Everyone was welcoming and friendly. The trailer was very open to questions and offering tips."

"Really enjoyed the course, always a friendly environment."

"Excellent training course, very informative and thought provoking. Fantastic training facilities "

"Our trainer was relevant and knowledgeable. Excellent course. Thank you very much!"

"Really enjoyed the course!"

"Everything was top notch. Excellent, knowledgeable friendly tutor, great environment, and very nice lunch and refreshments."