Training Courses

Generate New Business with an Effective Web Strategy

One Day Course

Overview

The web is the most powerful and cost-effective sales and marketing tool available.

In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay.

This one day seminar will show you how to assess your existing website and web presence and set realistic objectives.

You will explore the various options available to increase turnover: online advertising, creating a market presence, search engine marketing and how to create email campaigns.

Having looked at the possibilities of each option you will define a strategy to achieve your company objectives.

This seminar has been specifically designed for the owners and senior managers in businesses who do not employ dedicated web marketing professionals but who want to implement an effective web marketing strategy as an efficient, cost-effective way to generate new business.

By then end of the seminar you will have created a marketing campaign for your company and an Action List. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Get A Free Consultation & Quote

Course Outline

  • Assessing your situation
    • An overview of your market
    • Assessing it's current online status
    • Defining your customers
    - Who are they?
    - What is their spending pattern?
    • Understanding both existing and new customers
    • Assessing your current position
    • How functional is your website

    What are your objectives
    • Defining your goals for your website
    • Using your website as a sales tool
    • Generating new business from existing clients
    • Generating business from new customers

    Defining a strategy and tactics
    • What do you wish your website to do
    • Is it a stand alone sales tool, a call to action or information
    provider
    • Understanding your different target markets
    • How to use the web and your website to reach them

    The Online Mix
    • Online Advertising
    - When to use banner ads and when not to
    • Banner ad sizes (Full, Skyscraper, Micro button,Vertical banner, etc)
    • Using Rich Media
    • Examples of effective Rich Media
    • Interstitial advertising
    • Emailshots
    • What makes a good Emailshot
    • Generating new business and repeat business
    • What to say
    • When to send emailshots
    • 3rd Party emailshot solutions
    • Purchasing lists vs generating your own
    • Legal requirements
  • Search Engine Marketing
    • How customers use search engines
    • Using Google AdWords
    • Picking keywords for a campaign
    • Pay per click
    • Optimising your website for search engines
    • How search engines work
    • Where are you currently listed?
    • How to improve your ranking

    Other (including Web 2.0)
    • User generated content
    • Viral Marketing
    • Blogs, Forums, etc
    • Sponsored links and affiliates

    Generating a Marketing Campaign and an Action List
    • Developing a campaign for successful online advertising
    • What will work for me:
    - Setting realistic budgets
    - Setting realistic goals
    - Setting realistic timescales
    • Creating and implementing your own Action List

    Control
    • Measuring Actions against Goals
    • How to assess success
    • Assessing a campaign using online tools
    • Testing and improving
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 10888 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed10888
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Course was clear and easy to follow. "

"Look and feel of school is really nice ."

"Clear instructions, good pace. Excellent food!"

"Very useful course"

"directions to get here were excellent!"

"Overall the course was great!"

"Overall a good introduction"

"Piers was wonderful!"

"Quick responses to queries, really well organised, smooth logistics. Trainer very competent."

"great location, tutors and creative environment "

"Very friendly, welcoming and helpful staff. The trainer was very knowledgeable, incredibly helpful and patient and was able to adjust the course as we went along according to my questions and the type of work that I do in my day-to-day work. He made some very difficult concepts easy to understand and demonstrated them in a logical and accessible way."

"Giles was helpful and knowledgeable and approchable and able to understand all our perspectives as students from different professional backgrounds. Was also really useful to start with examples. Lunch and space are great."

"The trainer is very good - he broke everything down clearly and gave a range of interesting examples. The practical exercises were useful and I found it helpful to share my work with the trainer and the other participants. I was also agreeably surprised by the choice and quality of the food at lunch! Finally, the space in which the training courses take place is very pleasant. Thanks very much!"

"fun examples and engaging very well with the participants. "

"Friendliness and knowledge"

"Making sure everyone understood what was going on and was asked if anyone wanted to learn anything that we had not been taught, which allowed the training to be bespoke to our needs. Overall I would say this was the best external training I have had :)"

"Everything! So friendly and useful - I wish I could do this every day!"

"staff all excellent "

"One to one support during the class, demonstration of examples, Q & A and really good helpful tips for exporting and tidying up desktop of files, Technical explanations about the camera, lighting, filtering etc. Great course."

"Ana Marie is extremely knowledgeable and friendly. "

"people here are great and friendly. I like the environment "

"I liked how Ana-Maria got us to work on practical tasks as a group, so we could discuss it together."

"Everything - I very much enjoyed! Thank you Kate."

"Thoroughly enjoyed all aspects."

"Amazingly knowledgeable trainer, very good at presenting and keeping the group's attention"

"Great explanations and being able to practice the motions in the class was very helpful in understanding and progressing."

"The team were all really friendly and hospitable and Ian was extremely knowledgeable, helpful and approachable."

"team were really friendly and helpful, I learnt lots of great shortcuts! "

"Everyone was very friendly and hospitable. Lovely lunch and snacks provided. Really liked the space too."

"Brilliant pace of instruction. No time wasted going over topics that we already knew, all new, relevant sessions. Very informative."