Training Courses

Generate New Business with an Effective Web Strategy

One Day Course

Overview

The web is the most powerful and cost-effective sales and marketing tool available.

In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay.

This one day seminar will show you how to assess your existing website and web presence and set realistic objectives.

You will explore the various options available to increase turnover: online advertising, creating a market presence, search engine marketing and how to create email campaigns.

Having looked at the possibilities of each option you will define a strategy to achieve your company objectives.

This seminar has been specifically designed for the owners and senior managers in businesses who do not employ dedicated web marketing professionals but who want to implement an effective web marketing strategy as an efficient, cost-effective way to generate new business.

By then end of the seminar you will have created a marketing campaign for your company and an Action List. You need no previous experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus
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  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Assessing your situation
    • An overview of your market
    • Assessing it's current online status
    • Defining your customers
    - Who are they?
    - What is their spending pattern?
    • Understanding both existing and new customers
    • Assessing your current position
    • How functional is your website

    What are your objectives
    • Defining your goals for your website
    • Using your website as a sales tool
    • Generating new business from existing clients
    • Generating business from new customers

    Defining a strategy and tactics
    • What do you wish your website to do
    • Is it a stand alone sales tool, a call to action or information
    provider
    • Understanding your different target markets
    • How to use the web and your website to reach them

    The Online Mix
    • Online Advertising
    - When to use banner ads and when not to
    • Banner ad sizes (Full, Skyscraper, Micro button,Vertical banner, etc)
    • Using Rich Media
    • Examples of effective Rich Media
    • Interstitial advertising
    • Emailshots
    • What makes a good Emailshot
    • Generating new business and repeat business
    • What to say
    • When to send emailshots
    • 3rd Party emailshot solutions
    • Purchasing lists vs generating your own
    • Legal requirements
  • Search Engine Marketing
    • How customers use search engines
    • Using Google AdWords
    • Picking keywords for a campaign
    • Pay per click
    • Optimising your website for search engines
    • How search engines work
    • Where are you currently listed?
    • How to improve your ranking

    Other (including Web 2.0)
    • User generated content
    • Viral Marketing
    • Blogs, Forums, etc
    • Sponsored links and affiliates

    Generating a Marketing Campaign and an Action List
    • Developing a campaign for successful online advertising
    • What will work for me:
    - Setting realistic budgets
    - Setting realistic goals
    - Setting realistic timescales
    • Creating and implementing your own Action List

    Control
    • Measuring Actions against Goals
    • How to assess success
    • Assessing a campaign using online tools
    • Testing and improving
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 7480 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed7480
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Pace and examples all very good "

"Good examples, tailored to our needs"

"Just very good environment and food and excellent trainer"

"engaging, informative and loved the food! "

"Tom was very knowledgeable, fun and interactive. "

"Well articulated for level of student, well organised and a good level of insight without overload. "

"Clear, Concise & easy to follow "

"Very knowledgeable and trainer, course was fun and informative"

"The knowledge of the trainer was really good, he was amazing at explaining how to use the camera, how to set it all up etc. The food was also very nice, and the staff was really friendly. Great job!"

"Our trainer Matt was very patient and very knowledgeable. We learnt a lot to transferable skills to take back to the office."

"Really patient and allowed us time to work on real-life examples. Feel like I've learnt so much in just two days! "

"Good pace, examples and relevance/ application on the job - very well delivered and easy to digest. "

"Thorough and knowledgeable teacher, friendly approachable environment, great variety of lunch"

"Really good at reading our facial expressions and knowing when we needed something covered again or more support."

"Explaining complex details clearly "

"Excellent training course. Have learnt so much! Trainer was very patient (!) and able to adapt to needs of group, with good sense of humour - much needed. Thanks!"

"All staff very friendly. Trainer approachable and easy to communicate with. "

"The set-up was great, fab food and drink. The staff were all very friendly and our trainer was lovely."

"All elements were great - Doug provided a really good introduction to Quart and the breaks, refreshments and facilities were all really nice. Thank you."

"Friendly, approachable, good location and amenities "

"The trainer was really great and approachable. "

"Very friendly, lovely environment, relaxed atmosphere"

"Great teaching, great environment"

"Communication, making us feel very welcome in a nice environment."

"Food. Learnt loads about expressions. Intense but good."

"very well explained course, Time taken to allow us to understand. "

"Preparation, Knowledge, Lunch, Approachability, "

"Making the course to suit me - thank you!"

"Great training and venue"

"Amazing course - Extremely happy! Wish I had done this, and other Microsoft Office courses, year ago. Also very impressed you offered me a car parking place for the day. Thanks!"