Training Courses

Feature Writing : Introduction

  13 reviews

Two Day Course

Overview

This course covers the news writing and news gathering skills which every writer needs to master before they can become a competent feature writer.

The course covers features ideas, how to ensure you follow an editor’s brief, how to research your subject thoroughly, how to identify the best interviewees and get the best quotes and how to decide which style of feature it should be.

This course is for anyone who needs to write features in the course of their work - including press officers, publicity officers, contributors to in-house journals and magazine and newspaper journalists. You need no previous experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus

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  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT

    Free Consultation

Course Outline

  • Introduction
    • Defining characteristics of a feature story
    • How to construct a feature
    • Different feature formats: the Inverted Triangle vs the Diamond and other formats

    Finding and researching good feature subjects
    • How to turn good ideas into good features
    • How to decide what features will work best
    • How to research a feature
    • Using the web and other published material and archives for new ideas
    • Spotting ideas in other sources that were not intended to offer feature options

    The essentials of good English
    • Grammar and spelling
    • Sentence and paragraph construction
    • Feature writing styles
  • Secrets of structuring a feature
    • How to your feature off to the right start
    • Organising elements in the most logical and interesting way
    • Different structures and formats
    • Finding a good ending for your feature

    How to interview
    • Preparing for an interview
    • Deciding who to interview
    • Ensuring you are well-briefed

    Getting the right quotes
    • Gaining your subject’s confidence
    • Deciding when to use direct quotes
    • When to convert information into reported speech

    Writing for digital readers
    • The differences between print and online reading habits
    • Linking to and embedding multimedia content in your features

    How to meet deadlines
    • Setting realistic deadlines
    • Tips and tricks on how to make feature editors happy

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 7525 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed7525
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"Trainer offered very detailed level of personal experience. High degree of individual attention"



"Relaxed environment, very knowledgeable and experienced trainer, small group sizes allow good one to one time."



"Your training staff are exceptional and everyone is very friendly and approachable. "



"Clear structure to the course, good amount of feedback on my own writing, knowledgeable tutor"



"Knowledgeable and jobbing trainer, great facilities and catering"



"This course was great for tailoring to my specific needs and objectives as a science feature writer with a very specific audience. The course gave a good overview of all the major needs of a feature writer, including some really useful exercises that help to process and make use of the lessons. "