Training Courses

Effective Content Marketing

One Day Course

Overview

Content marketing plays an ever more crucial role in both Business to Consumer and Business to Business organisations. The reason? Successful content marketing strategies can guide and inform your customer to new paths to purchase.

This one day course provides the foundational steps needed to inform your approach to content creation and distribution.

It will teach you how to develop content and effectively promote it to maximise its reach and impact to your audiences.

You'll learn how to extract long-term value from every piece of content you create and how to measure and report your content marketing success to then develop your marketing strategy further.

This is a must-attend course for anyone who wants to engage with their customers and learn the skills to build content creation and a successful marketing activity. You need no previous experience to attend this course.

Public Course Dates & Pricing

Weekday
Weekday
Weekday
Weekday
  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Introduction to content
    • Why content is an essential business skill
    • The changing nature of content
    • Responsive vs adaptive
    • Breaking down the components of content marketing: planning execution, distribution

    Laying the foundations
    • How to Identify your audience
    • How to identify your business objectives
    • Free and paid tools to carry out content marketing and influencer research
    • What we mean by relevance
    • Fresh approaches to planning for a wide range of channels and content types, including websites, blogs, mobile apps, social media and online video
    • Mapping great content ideas to the customer journey
  • Creation and distribution
    • What is an editorial calendar?
    • Understand how to engage visitors through all content channels, including third party social media platforms
    • Develop a workflow that ensures your content will be on time, on budget and that it meets your requirements
    • Create a strategy for the delivery and maintenance of digital content
    • How to create data visualizations that really work

    Measurement and analysis
    • On-page search engine optimisation: researching and using keywords
    • Off-page search engine optimisation: link building and PR
    • Identifying metrics that matter
    • Content tracking aligned to goals

    Questions & Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 8788 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed8788
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Everything was fab. Thank you!"

"An engaging trainer, who was very patient with everyone. Gave useful tips and advise. Answered all the questions"

"Good Examples, clear instructions, helpful tips. "

"Very welcoming, happy to answer all questions and no question was a silly one. Content of the course definitely covers what we need to learn."

"Approachable and friendly trainer! "

"Patient. Explained things throughly. Showed examples of how it goes well and what happens when it goes bad. friendly and personable trainer. Great zen in the building. overall really liked my day!"

"Good pace, clear instruction, great catering. "

"everthing is good !!"

"the trainer is very good and deal with the course in professional way and he is very excellent in explaining and helping trainee"

"Friendly and approachable trainer who was very knowledgeable and happy to help in any way. Great pace."

"Really nice training space and team. Liked the small class and liked the natural training style from Kate. It didn't feel like we were being lectured. Liked how we did lots of examples and practices. "

"Our trainer Kate was amazing! Very informative, very patient and Kate really boosted my confidence when using INDESIGN. "

"Very approachable friendly atmosphere, great group sizes, much smaller than I had expected which was a great surprise. "

"Informative training - Good food and snacks"

"Being patient and providing informative training. It was really beneficial that we got regular breaks as my mind remained engaged throughout"

"Really engaging and personable. Instantly felt comfortable and like I could ask stupid questions!"

"Answering questions, friendly approachable attitude"

"Covered a lot of bases. Good environment. "

"Welcoming us and sharing the knowledge."

"Gained brilliant knowledge which I will use in my day to day job."

"Nice learning environment and people, great lunches!"

"Great trainer, personable and answered all questions effectively. Intuitive introduction to illustrator and covered a large number of topics in two days, as well as going into extra depth on relevant topics! Good spec macs and all the resources required were provided which is great. "

"Small class sizes were great. Intimate class, I was able to ask many questions and bounce ideas off of others. "

"beaut environment and creative space "

"Breaks are important to stay refreshed and continue learning, this I find every time helps me stay concentrated and absorb the course. Trainers are always very helpful and knowledgable. "

"fantastic knowledge of information, great examples given of daily tasks"

"Very tailored workshop to our needs. Sandi listened to our needs and covered the essential points which would help us in our day to day work. We picked up lots of shortcuts and tips which will make our job so much easier and save us so much time. Thank you so much for an informative and enjoyable day . Also thank you for a lovely lunch in such a lovely, friendly environment. Thank you"

"Answering questions off the cuff, walking us through previously-complex questions, providing peace of mind that our challenges are surmountable. Friendly, relaxed atmosphere & super approachable, knowledgable staff. Leaving today feeling upskilled and confident."

"Simple, clear and helpful tips. Will improve my video production skills as a basic level user!"

"Very informative training, nice environment, evreyone very friendly and helpful."