| Duration | One Day |
| Public scheduled course | £275 plus VAT |
| Individual tuition | £420 plus VAT |
The cost of this course includes six months telephone Helpline support, course notes, lunch and a certificate |
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| Public scheduled course dates | ||
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| 30-09 | Highbury | Book course |
| 26-10 | Waterloo | Book course |
| 24-11 | Highbury | Book course |
| 20-12 | Waterloo | Book course |
| 06-01 | Highbury | Book course |
| 28-01 | Waterloo | Book course |
| 21-02 | Highbury | Book course |
| 18-03 | Waterloo | Book course |
| 04-04 | Highbury | Book course |
| 28-04 | Waterloo | Book course |
| 25-05 | Highbury | Book course |
| 10-06 | Waterloo | Book course |
“
Together with Final Cut Pro the two most enjoyable and productive courses I have attended”
Lecturer, American School of Budapest
Search Engine Optimisation
Course Overview
Do you want to improve your rankings in the most popular search engines? This course is designed to give your organisation that crucial competitive edge by ensuring that your site is properly registered and positioned with the major search engines.
This practical course will cover all you need to know about search engine registration and efficient maintenance of your website positioning. This course could dramatically improve your site's profile and visitor numbers
Course content
Introduction
• What's new in search engine marketing?
• Myths and preconceptions about search engine optimisation (SEO)
• Using blogging as an SEO tool
How search engines work
• How is your organisation doing?
• How pages are indexed
• Popularity and link equity explained
Spider killers
• Working with scripts
• Working with frames and tables
• Avoid spider spamming and keyword stuffing
• Doorway/gateway pages
Constructing search engine friendly pages
• Structured markup
• Instructions for robots
• Optimising metadata
• Optimising title syntax
• Identifying suitable landing pages
• Building reciprocal links
Keyword search
• Coming up with a master list
• Using keyword suggestion tools
• How do I know which words my customers are actually using?
• Can I minimise the competition for my keywords?
• Implementing keywords into content and page structure
• New keyword analysis tools and techniques
Buying your way in
• Search Engine Optimisation vs Pay Per Click
• Using link builders
• Paid placement listings
• Web 2.0 and new media marketing
Defining a plan for your company or organisation
• Setting and attaining objectives
• Planning a strategy
• When and what to register
• Performing spot checks
• Monitoring your web stats
• Maintaining your position
• Latest Google Webmaster Central developments
Questions and answers