Training Courses

Defining a Digital Marketing Strategy

Two Day Course

Overview

Digital marketing is now an indispensable part of any business marketing strategy. This course will equip you with the confidence, tools and techniques to design and build the right digital marketing strategy for your business or organisation.

This course is offered as a private course to enable you to focus exclusively on your own business. By the end of the course you will have a full understanding of how you can harness digital marketing and you will have created a digital marketing strategy for your business. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Get A Free Consultation & Quote

Course Outline

  • Introduction
    • Digital media marketing - the difference betwen marketing through digital media and traditional channels
    • The different between digital marketing and social media channels

    Defining your goals
    • Assessing your current B2B and B2C activity
    • Defining your digital media goals - establishing clear and measurable goals in lead generation, sales, brand awareness, relationship building, marketing and customer service
    • Listening to your existing and potential customers
    • Social media workflows: awareness, landscape, database, capture

    Websites
    • What is the role of your website
    - lead generation?
    - sales?
    - branding?
    - promotion?
    - all four?
    • Analysing areas of success and weakness on your website
    • Looking at how online visitors use your site
    • Setting goals for your website performance
    • Costs and resource considerations

    SEO Marketing
    • Paid searches and natural searches
    • Selling a product or service online
    • Natural SEO - advantages vs costs
    • Pay Per Click - advantages vs costs
    • What is the optimum PPC/SEO marketing mix for your company?
    • Working within a budget
    • Optimising your website for maximum results
  • Email marketing
    • Email marketing principles - the role of Email Service Providers
    • Designing email marketing campaigns
    • Defining your email goals and measuring success
    • Increasing the number of emails opened and click through rates
    • Legal requirements of emailshots

    Social media marketing
    • Statistics and demographics of different social media channels
    • Company social media success stories
    • Assessing the potential of Twitter in your digital marketing strategy
    • Assessing the potential of Facebook in your digital marketing strategy
    • Assessing the potential of LinkedIn in your digital marketing strategy
    • Assessing the potential of YouTube in your digital marketing strategy
    • Blogging - benefits vs costs
    • Creating a strategic approach for social media for your company

    Mobile marketing and Apps
    • The growth of the mobile landscape
    • The use of Apps as a marketing tool
    • Using Apps as a service tool

    Writing a Digital Media Strategy for your company
    • Cost vs return for different digital channels
    • Maximising your budget and your resources
    • How to measure return on investment
    • Using Google Analytics to monitor your brand online

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 7525 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed7525
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Condensing a two-day course in one day, still managing to cover all relevant material very effectively! "

"Really useful course, the trainer explained things in great detail and ensured nobody got left behind. Thoroughly enjoyed the course!"

"Knowledgeable staff"

"The training was very practical and well-delivered."

"very friendly environment, makes you want to learn. good mix of learning time and breaks."

"Nicest environment and best training I've had. "

"very knowledgeable and friendly tutor"

"Everything. Patient and knowledgeable tutor, great lesson, it'll come in really handy!"

"Making it all seem accessible, and keeping it interesting enough that even though we were learning basically one thing for a full day it was still gripping all the way through. I also feel confident in Audition now, which is great"

"Good organisation, efficient and engaging training"

"food is nice and healthy. "

"Good speed of course"

"Trainer was very articulate and approachable and helpful. "

"Clear explanations. Great guidance on new actions that I can implement on powerpoint."

"The whole day's session was excellent, I learnt so much."

"The trainer was brilliant, answered all my questions in an easy to understand way"

"Training excellent - have lots of questions but only because I learnt so much"

"Tailoring the course to the students! So great"

"friendly and well organized"

"The course was run at a very good pace and kept me engaged throughout."

"Everyone was very friendly and felt welcomed when I arrived. I felt at ease with Rebecca and felt I could ask her any questions and she was able to answer them in the best way."

"Pace and examples all very good "

"Good examples, tailored to our needs"

"Just very good environment and food and excellent trainer"

"engaging, informative and loved the food! "

"Tom was very knowledgeable, fun and interactive. "

"Well articulated for level of student, well organised and a good level of insight without overload. "

"Clear, Concise & easy to follow "

"Invaluable to have a 1:1 session, being able to resolve real life problems with the Trainer."

"Dwayne provided everything I needed to know, as I outlined in my questionnaire."