Training Courses

Creative Writing In A Commercial World

  34 reviews

One Day Course

Overview

Many of us enjoy the creative possibilities of writing. All too often however the writing we have to do in our work - from memos to marketing material, corporate newsletters, sales information or web copy - can seem dull, lifeless and far from creative.

This course offers practical exercises, advice from industry experts and tips and techniques to develop confidence in your powers of self-expression and harness that creativity in your line of work. Bring along some examples of your own work - and a sense of fun. You need no previous creative writing experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus


  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT

    Free Consultation

Course Outline

  • Self-expression
    • A series of exercises to awaken your creative writing potential
    • Examples of effective creative writing
    • How you can reflect your personality - and the personality of your organisation - through words
    • How different words project different personalities
    • Generating ideas
    • Brainstorming techniques

    Restriction means freedom
    • Why working within tight limitations can widen your horizons

    Keeping it concise
    • The art of cutting words to expand your message
    • How to spot unnecessary words, sub-clauses, sentences and paragraphs
    • How to tighten a message so that every word really counts

    Coping with deadlines
    • How to be creative against the clock
  • Overcoming writers's block
    • Techniques for breaking the log jam when ideas and words don't come easily

    Seeking attention
    • Creative headlines and intros to grab your readers' attention

    Writing for an audience
    • Knowing who your audience is and how to tailor your message in ways which mean you connect directly with them

    Formats and structures
    • Order your words to maximise their effect
    • The lessons of journalism and the structures news and features writers use
    • How to pick a structure that suits your message - and your audience

    Practical creative writing exercises

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 6670 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed6670
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"Friendly people, knowledgeable tutor, great food. "



"The trainer was excellent - and I've got lots of new ideas to take back to my job. I benefited from being the only client as we covered lots of different areas and were able to specifically reference my work. I am now excited to put the ideas into practic!"



"The course was great, very interesting and Piers was a fantastic teacher. It's in a lovely building, easy to get to and the instructions of how to get here were simple. Very satisfied. "



"Providing a comfortable environment in which to learn"



"Everything! Wonderful training course, thank you."



"Great examples and exercises - took lots of really helpful. practical advice away with me! "



"Good range of courses on offer, good knowledgeable trainers and nice informal environment "



"Great facilities, knowledgeable and friendly staff. Interesting course relevant to my needs. "



"My third course with Piers and by far the most enjoyable - lots of interesting and actionable advice, delivered in a fun and engaging way through. Would highly recommend. Thanks!"



"A great interactive course, with looks of different writing tasks. Was great to all share our creative writing and read aloud with our peers. "



"Patsy was a very enthusiastic, experienced and knowledgeable tutor. The course was very relevant to my needs at work and has given me great pointers to improve my copy. Venue was great, excellent facilities, food was great."



"It was great. Just the right mix of talking and interactivity. The examples brought the points home in a clear way and were also fun to do. Liked the haiku especially. The lunch was really nice. I'd just expected sandwiches, but it was much better. many thanks"



"Loved it, really nice way of integrating explanation with exercises"



"so organised and friendly. Over-exceeded expectations as didnt expect it to be this professional. Lesson was well structured and really enjoyed being able to put skills into practice."



"Helen is a brilliant teacher, she knows a lot, and gave me excellent tools."



"great exercises to actually test out the techniques, really liked small class size"