12 October 2026
Mon
Write persuasive, compelling copy that engages your audience and gets results.
Learn practical techniques to dramatically improve the quality and clarity of your writing.
Write persuasive, compelling copy that engages your audience and gets results. Learn practical techniques to dramatically improve the quality and clarity of your writing.
Clear and well-written communication enhances your credibility and professionalism.
Learn to write brilliantly by understanding your audience's needs, tailoring your tone of voice appropriately, and delivering key messages effectively.
You will also learn how to engage your audience using active sentences and how to write with clarity and precision.
This course will give you the skills to become a confident and persuasive writer.
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 12 October 2026 | Mon | Online | Available | £399 | £50 | £349 + VAT | |
| 17 December 2026 | Thu | Online | Available | £399 | £399 + VAT | ||
| 10 February 2027 | Wed | Online | Available | £399 | £399 + VAT | ||
| 8 April 2027 | Thu | Online | Available | £399 | £399 + VAT | ||
| 9 June 2027 | Wed | Online | Available | £399 | £399 + VAT | ||
| 30 July 2027 | Fri | Online | Available | £399 | £399 + VAT | ||
| 27 September 2027 | Mon | Online | Available | £399 | £399 + VAT |
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 12 October 2026 | Mon | Online | Available | £399 | £50 | £349 + VAT | |
| 17 December 2026 | Thu | Online | Available | £399 | £399 + VAT | ||
| 10 February 2027 | Wed | Online | Available | £399 | £399 + VAT | ||
| 8 April 2027 | Thu | Online | Available | £399 | £399 + VAT | ||
| 9 June 2027 | Wed | Online | Available | £399 | £399 + VAT | ||
| 30 July 2027 | Fri | Online | Available | £399 | £399 + VAT | ||
| 27 September 2027 | Mon | Online | Available | £399 | £399 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Defining the purpose of the communication
Who is the message from and who is it to?
Defining the desired outcomes, calls to action, impact
The advantages and disadvantage of different message formats
The formality and informality of different message formats
Choosing the correct format for your message
Building a target persona as a focus for your writing
Developing a tone and voice for engagement
Fleshing out your brief
Practical discussion
Finding the best structure for your message
Digital impacts - how your audience will skim your writing
Prioritising the content of your message
Writing concisely and consistently
Keeping paragraphs self-contained
When to use headings
Engaging your audience with active sentences
Always double check facts, figures and dates in the finished document
Using spell checker
Suited to professionals in any role who need to write clear, persuasive and engaging copy — including marketers, managers, communicators and administrators. No prior experience required.
Providing useful tips to improve different types of writing.
Useful examples and engaging activities.
Great pacing of the course, great stories from our trainiers career to help cement what we were learning. very enjoyable
This was a very throught-provoking session that really stimulated my creative side. I throughrouly enjoyed it and learnt a lot. Thank you.
Rosie was incredible competent. She came with clear relatable examples regarding how I can improve my work and was helpful in leading me to…
Patsy was a real pro and deeply knowledgeable about the fundamentals of writing effectively. Really clear explanations of concepts. I feel…
The interaction of the course was great, I felt skills I learnt were well explained and will be good to implement. It was great to challeng…
Taking the time to go through individual examples and explain how to make everything more effective
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Read course reviews
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