Day One

Understanding Usability

• An introduction - what is user centric design?

• Research techniques - how to do effective user interviews?

• What are the needs and goals of your users?

• Defining personas for your users

• Creating user journeys

What makes a good User Experience and why?

• Understand how people use and think about a website/app/software

• Why and how to benchmark your design decisions

Sitemaps/Organisational Structures

• What are sitemaps?

• Why are they important?

• What can they be used for?

• How to create sitemaps using Adobe XD

Card sorting techniques

• What is card sorting?

• Identify trends and potential content categories for your website/app

• Design menu structure and website navigation paths from results

Wireframing

• What is wireframing?

• The importance of hierarchy

• What are modules?

• How to illustrate interactions using Adobe XD

• How to create and annotate wireframes using Adobe XD

• Tips to speed up your workflow

Prototyping using Adobe XD and Invision

• What is prototyping and why do we do it?

• Sketches, wireframes, mockups

• The difference between Medium and High Fidelity Prototypes

• Interactivity

Day Two

UI Design

• The difference between UX and UI design

• How they work together

Inclusive design techniques and accessibility principles

• Points of exclusion

• Situational challenges

• Personal biases

• Different ways to engage

• Equivalent experiences

• Extend the solution to everyone

Responsive Design

• How does responsive design work?

• What does Mobile First mean and when is it useful?

• How to wire frame for different devices

• How interactive modules might need to adapt for different devices

Different ways of testing your design

• How to conduct a User Test on your site

• How to use A/B Testing to get insights into visitor behaviour

• Understanding Multivariate Testing and how to use it

Best Practice

• Introducing new layouts vs learned behaviour

• How creative interactions enhance the user experience

Discussions and practical experience of "real world" design briefs will be carried out throughout the entire course.

Questions and answers